Remove Accessories Remove Promotions Remove Social Commerce
article thumbnail

How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands. Celebrating sustainability With close to 70 fashion brands on the Smthgood platform, users can curate lookbooks across women’s fashion, accessories and lifestyle products.

article thumbnail

Clarks Continues Roblox Reign with ‘Stranger Things’ Drop

Retail TouchPoints

“With our existing Clarks X Stranger Things campaign and collection garnering strong results, incorporating the globally recognized IP of ‘Stranger Things’ into a limited-edition virtual accessories drop felt like a no-brainer.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Coach Deploys Digital Gamification to Promote ‘Find Your Courage’ Campaign

Retail TouchPoints

Imma travels through five different themed worlds on her journey, with each world containing unique ready-to-wear pieces and accessories. The campaign follows virtual human Imma’s journey of self-discovery toward finding the courage to be real.

article thumbnail

6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

article thumbnail

How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” Valentino’s exploration of the digital stems from its values of individuality and community. “In

Fashion 277
article thumbnail

From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

People especially like videos that show how other people pack their bags, so we’re really going overboard with accessories, showing how they can use packing cubes and other things to organize. We’re doing specific campaigns and promotions for these groups, even though our products aren’t discounted often.

Wholesale 275
article thumbnail

Three trends shaping the luxury retails sector in 2025

Inside Retail

By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent.