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Smthgood is a socialcommerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands. Celebrating sustainability With close to 70 fashion brands on the Smthgood platform, users can curate lookbooks across women’s fashion, accessories and lifestyle products.
“With our existing Clarks X Stranger Things campaign and collection garnering strong results, incorporating the globally recognized IP of ‘Stranger Things’ into a limited-edition virtual accessories drop felt like a no-brainer.”
Imma travels through five different themed worlds on her journey, with each world containing unique ready-to-wear pieces and accessories. The campaign follows virtual human Imma’s journey of self-discovery toward finding the courage to be real.
As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Socialcommerce value will keep on growing. The value of socialcommerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.
In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” Valentino’s exploration of the digital stems from its values of individuality and community. “In
People especially like videos that show how other people pack their bags, so we’re really going overboard with accessories, showing how they can use packing cubes and other things to organize. We’re doing specific campaigns and promotions for these groups, even though our products aren’t discounted often.
By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent.
To promote the new experience, e.l.f. Users will earn accessories influenced by the shops within the different experiences, like a Holy Hydration! , an underwater sea life charity and animal rescue; Halo Glow , a crystal cave jewelry and art gallery; and Power Grip , an extreme climbing gym and tech startup.
Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, socialcommerce and product returns.
For example, if a clothing retailer is struggling with supply chain issues and has an abundance of items from previous seasons, and limited inventory of new items, it can leverage influencers to create in-time content that promotes out-of-season and older inventory, making what’s old new again.
Playing will be enhanced by the creation and release of dedicated digital fashion and vision accessories, such as Color Vision Glasses and an Eye Tracking Eyeball, which can be redeemed at the end of the season.
Retailers can attract content creators by updating store designs with appealing color palettes, greenery, unique displays and accessories, and by promoting these Instagrammable spaces on their own and creators’ social platforms.
The campaign consisted of two collections, the first one exclusively between Fendi and the designer Hiroshi Fujiwara, which is made up of limited-edition bags, t-shirts and luxury accessories. Emerging local fashion brands often start on e-commerce platforms which greatly attract younger consumers with strong spending power.
Given China’s leadership in live-streaming influencer marketing , Temu is now recruiting social media influencers , suggesting it might leverage its Chinese expertise to explore a social-commerce strategy. It also works especially well with sales promotions. An AI-powered promotional strategy. Loyalty program.
In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business.
In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business.
Some people use it as a fashion accessory; they create a monochromatic outfit and match it to the color of their Touchland,” Lisbona shared. These insights then guide Touchland’s content creation and resharing. For example, some people use their Touchland products as a centerpiece for their outfit, so the brand wanted to capitalize on that.
With shoppers often buying sweets, custom-made apparel, accessories and jewellery, White Day offers e-commerce platforms a huge opportunity to fulfil consumers’ needs. It’s the biggest e-commerce platform in Southeast Asia, serving customers from the Philippines, Thailand, Vietnam, Indonesia, Singapore and Malaysia.
The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.
Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new. In addition to this, patrons could buy special merch and shop exclusive bundles, and the pop-up served as an educational tool.
Linneys has championed art, culture and craftsmanship through prior collections that promoted artists and had jewel and wearable elements. “We “The wearable element with the necklace for the buyer allows interaction – not just admiration,” Linney said.
In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other SocialCommerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.
and The Meta was like a track keynote from Benjy Shalimar who’s like the VP of Commerce which you know big roll it. and all the big media companies you know had a keynote So So Meta was there not with maybe the most senior met a person like that like shoptalk tends to get big names for the Keynotes.
While AR technology is commonly associated with trying on accessories or virtually placing furniture into physical spaces, it also has useful applications for showing off products in other ways. In-store traffic data also can help “fill in the blanks” for marketers looking at why promoted products don’t sell or grab customer attention.
Like I of course want and expect to be able to put my promotional materials in that box and that you know figuring out all of that kind of thing. You know at least three and maybe four of them are all like cumulatively what I would call Commerce right like you taught you know. [25:10] Socialcommerce and the the sleeper is.
Scot: [23:45] Up getting some accessories one of my anchor multi-headed. Like Furniture to hold the covers when it rains in Chicago some weird weird outdoor stuff.
So yeah yeah it no I agree I have barely recovered and then as you know I work with a lot of retailers so I’ve been doing a ton of holiday promotion so I get internally getting ready so to me it kind of feels like December just ended, and now we’re having prime day I’m like all backwards upside-down and topsy-turvy.
The brand’s organic momentum on social media has helped amplify awareness across a broader target demographic, from Pilates princesses to sneaker enthusiasts.
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