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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. Marketing: AI can also help provide insights into the ideal target market for a product. Now it can be done digitally.

Fashion 246
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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Marc Jacobs, earlier this year attracted alot of attention through its quirky TikTok campaign targeted at a younger Gen Z demographic. billion Bitmoji avatars globally. I think not.”

Fashion 277
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Asic orders Urban Rampage stores to end Centrepay credit arrangements

Inside Retail

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.

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NT retailer forced to stop offering credit to First Nations customers

Inside Retail

Given the nature of its business, the retailer must comply with the design and distribution obligations, which require firms to design financial products that meet the needs of consumers in an identified target market. “Protecting First Nations consumers from harm and misconduct remains a priority,” it stressed.

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“We see huge opportunities”: Inside Pet Circle’s $75m cash injection

Inside Retail

Following a $75 million cash injection from US investor Prysm to stave off “tight capital market conditions” and ensure a steady path to growth, pet care business Pet Circle is laser-focused on the growing pet wellness market. It’s clear that Pet Circle sees the opportunity to lead the market, however.

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Her Black Book raises $1.6 million three months after launch

Inside Retail

Their attitude, grit and deep understanding of the target market makes this business highly scalable and a company to watch.”. Her Black Book has partnered with more than 500 brands and retailers, including Zimmermann, The Iconic, Sephora, Calvin Klein, Nike, Lululemon, Estee Lauder, Adore Beauty and Clinique.

Fashion 263
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If

Apparel 252