Retail TouchPoints

OCTOBER 31, 2024

“We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints. Clarks has seen “incredible success” on the platform, according to the brand’s marketing team, generating the following results: 16.2+

Accessories 246

Accessories Fashion Marketing Apparel 246

Retail TouchPoints

JUNE 9, 2022

But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges. The influencer marketing industry is poised to reach $16.2

Consumer 350

Consumer Marketing Promotions Management 350

Retail TouchPoints

JANUARY 5, 2023

Users can then style their avatar with the newly created virtual clothes and complement their fashions with accessories, dance moves, music tracks and special effects. In these environments, users can gather a variety of fashion ingredients by engaging in mini-games, styling sessions, live events and more.

Accessories 236

Accessories Fashion Marketing Shopping 236

Retail TouchPoints

JULY 14, 2023

What’s in a shopping cart says a lot about our customers and who they are,” said Casey Schlaybaugh, VP of Brand Strategy and Marketing at Walmart in a blog post. Mahomes, a dad and dog dad, has a cart including golf accessories, items for backyard fun and dog toys and treats.

Shopping 183

Shopping Accessories Consumer Marketing 183

Retail TouchPoints

AUGUST 13, 2024

Early use cases for AI in retail include inventory management, dynamic pricing, customer service chatbots, loss prevention and personalized marketing. AI in Marketing: Creating Compelling, Engaging Content at Scale AI has revolutionized content marketing for retailers. That’s just the beginning, though.

Markdowns 264

Markdowns Loss Prevention Customer Experience Inventory Management 264

Inside Retail

JANUARY 4, 2023

The past year has been all about pushing forward innovation, fostering growth in existing and potential new markets, reaching a new generation of customers, and strengthening Desigual’s inclusive brand identity. When it comes to Singapore, the brand landed in the island republic back in 2008, and later expanded to different markets.

Fashion 246

Fashion Social Commerce Marketing Point of Sale 246

Retail TouchPoints

JULY 26, 2022

The initial campaign focused on a selection of products from the David’s Bridal catalog, including bridal gowns, party dresses, shoes and accessories. The company said it will explore widening the assortment of products it features in TikTok ads in the future, after assessing the performance and user engagement of the current campaign. “We

Advertising 241

Advertising Accessories Marketing Shopping 241

Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

Social Commerce 130

Social Commerce Fashion Accessories Apparel 130

Retail TouchPoints

NOVEMBER 9, 2023

Our community has been asking for us to be on Roblox,” said Kory Marchisotto, Chief Marketing Officer at E.l.f. Users will earn accessories influenced by the shops within the different experiences, like a Holy Hydration! Beauty in a statement. To promote the new experience, e.l.f. Goldfish Pet or Big Mood Musical Wings.

Jewelry 225

Jewelry Accessories Promotions Consumer 225

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

NOVEMBER 23, 2021

People are ready to spend — brands are incorporating social commerce into their holiday sales strategies to meet their customers where they already are,” said Kate Gronso, Product Marketing Lead, Facebook Shopping in an interview with Retail TouchPoints. Shop With Us Live, which ran Nov. Coresight launched the 10.10

Social Commerce 260

Social Commerce Shopping Consumer Accessories 260

Retail TouchPoints

DECEMBER 13, 2023

As social platforms continue to focus on short-format video, retailers can capitalize on this trend by providing micro moments throughout the shopping experience when customers might want to capture video in places they have not previously.

Shopping 307

Shopping Checkout Kiosk Consumer 307

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce 190

Social Commerce Fashion Returns Consumer 190

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. I think not.”

Fashion 277

Fashion Target Market Marketing Promotions 277

Inside Retail

OCTOBER 5, 2021

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. Neill’s background is telecommunications but she said the idea for Mys Tyler had been brewing since 2014, when she was living in New York.

Fashion 246

Fashion Social Commerce Telecommunications Returns 246

Retail TouchPoints

JULY 19, 2024

Imma travels through five different themed worlds on her journey, with each world containing unique ready-to-wear pieces and accessories. The campaign follows virtual human Imma’s journey of self-discovery toward finding the courage to be real.

Promotions 234

Promotions Fashion Accessories Social Commerce 234

Retail TouchPoints

NOVEMBER 8, 2024

And with such a vast target audience that spans 14 to 65 years old , the ShopSimon team needs to “nail that person down,” according to Kelly Cahill, VP of Marketing for ShopSimon. We’re a younger company, about five years old, but we do go kind of old school, collecting the data right from our consumers,” Cahill said. “We

Payment Services 257

Payment Services Shopping Jewelry Consumer 257

Retail TouchPoints

MAY 19, 2023

The full week of programming will focus on different aspects of the wedding planning process, showcasing content and products across bridal fashion and accessories, décor and favors in order to offer Pinners inspiration for their wedding planning or gifting ideas for guests.

Accessories 214

Accessories Apparel Advertising Fashion 214

Retail TouchPoints

OCTOBER 21, 2024

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” ” Hyman added.

Consumer 221

Consumer Fashion Department Stores Marketing 221

Retail TouchPoints

MARCH 28, 2024

For the collaboration, users can interact with a 3D non-player character (NPC) digital avatar of Slick Rick within the Los Angeles Tycoon experience to earn exclusive digital items and rewards inspired by the rapper’s iconic accessories.

Fashion 227

Fashion Accessories Apparel Consumer 227

Inside Retail

JANUARY 2, 2025

Tall order Tailoring clothes for taller females and catering for a gap in the market alongside the average female consumer demographic has further solidified the brands place in a competitive clothing market.

Boutique 278

Boutique Fashion Location Returns 278

Retail TouchPoints

FEBRUARY 19, 2021

Each of the winners received marketing and mentoring support along with a place in the retailer’s merchandise mix. Target’s Black History Month collection: In its sixth year, Target’s largest-ever exclusive collection of products from Black designers and businesses features apparel, accessories and more. .

Apparel 252

Apparel Location Accessories Planning 252

Retail TouchPoints

APRIL 7, 2022

Social commerce. Imagine instead if the shopper had visited those same grids and product pages and, at each step and on each page, had seen Instagram-style imagery visually styling those leggings with tops, accessories and footwear into a variety of outfits for a variety of occasions, styles and body types. Livestreaming.

ATS 231

ATS Merchant Services Visual Merchandising Fashion 231

Inside Retail

JULY 24, 2024

Li emphasised how Revolve used data to identify the market opportunities in Mexico, and shared that customers with a purchasing frequency of 3-5 times a year were Revolve’s sweet spot. “We So customers who shop on Big W Market can buy the products they wouldn’t find in a Big W store,” Mansour added.

Customer Experience 264

Customer Experience Checkout Marketing Shipping 264

Retail TouchPoints

DECEMBER 19, 2022

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

Accessories 184

Accessories Location Marketing Social Commerce 184

Retail TouchPoints

NOVEMBER 27, 2023

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. One of the biggest challenges for every marketer is relevancy,” Lisbona said. These insights then guide Touchland’s content creation and resharing.

Consumer 239

Consumer Wholesale Marketing Accessories 239

Retail TouchPoints

MAY 14, 2024

Image courtesy Super League) “From our footwear to our marketing efforts, Skechers always embraces the latest technology to excite our customers,” said Michael Greenberg, President of Skechers in a statement. million visits, 4 million virtual try-ons and generated nearly 45 million impressions.

Outdoor 210

Outdoor Accessories Apparel Consumer 210

Retail TouchPoints

NOVEMBER 18, 2022

However, the baby market is an untapped area of growth, according to Gordon. Beyond the obvious clothing and accessories items ( 75% ), surveyed parents also said they would be happy to receive used books and toys ( 69% ), swings, bouncers, play yards and activity centers ( 61% ), and even nursery furniture and décor ( 45% ).

Planning 254

Planning Jewelry Consumer Shopping 254

Retail TouchPoints

NOVEMBER 25, 2024

I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? Vaccarella: Organic social has been key. This is just the beginning!

Wholesale 214

Wholesale Advertising Sporting Goods Marketing 214

Retail TouchPoints

NOVEMBER 7, 2023

Within a three -year period, the accessories retailer went from: Chapter 11 to IPO; and from a beloved tween fixture among aging millennials to a fun brand with a distinct point of view and an eye for innovation. As Gen Zalpha grows, their behaviors and preferences will undoubtedly evolve.

Advertising 224

Advertising Jewelry Consumer Accessories 224

Inside Retail

APRIL 27, 2021

Groups like Facebook are keen to make a bigger push into the luxury market and “social commerce”, but to do so they need to show that their platforms are not a conduit for counterfeiting and are safe for brands, some of which are reluctant to sell their products through third-party players.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Inside Retail

APRIL 27, 2021

Groups like Facebook are keen to make a bigger push into the luxury market and “social commerce”, but to do so they need to show that their platforms are not a conduit for counterfeiting and are safe for brands, some of which are reluctant to sell their products through third-party players.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Retail TouchPoints

AUGUST 16, 2023

Why Shoppable TV Might Steal Livestreaming’s Thunder “[Livestreaming] has been massive in other parts of the world, like China and South Korea, but those are completely different markets than the U.S. right now,” said Moore, SVP of Commerce Partnerships at NBCUniversal, speaking at the Retail Innovation Conference and Expo in June 2023. “

Advertising 224

Advertising Merchant Services Shopping Consumer 224

Retail TouchPoints

MARCH 7, 2022

In a new survey from marketing platform Klaviyo , 49% of consumers said they don’t know what the metaverse is , and among those respondents who said they were aware of the metaverse, 78% think it’s mostly marketing hype. Honestly, it’s not even a test-and-learn moment right now, it’s literally just learn.”.

Merchant Services 227

Merchant Services Fashion Wholesale Consumer 227

Retail TouchPoints

DECEMBER 12, 2023

The MAC station merged seamlessly with the next section, featuring accessories that highlighted the Make it Big and Bow Stacking trends, which are just what they sound like — hair scrunchies the size of a person’s head, wraparound bug-eyed sunglasses and bows in every size and form.

ATS 238

ATS Consumer Shopping Fashion 238

Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. Search engine marketing. Loyalty program.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

Accessories 130

Accessories Marketing Advertising Fashion 130