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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 252
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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

Think back to content you saw on social like “the best accessories for your Zoom meetings,” “business up top/athleisure on the bottom looks,” “how to design your home office,” which really helped brands reposition their inventory to fit immediate needs.

Consumer 363
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Her Black Book’s focus on women-led brands drives 10-fold traffic surge

Inside Retail

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany.

Fashion 245
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David Beckham seals multi-year partnership with Hugo Boss

Inside Retail

The German fashion house is on an expansion mission, increasing marketing spend after a brand revamp in 2022 and opening 102 new points of sale in 2023, but its shares have fallen this year as it warned of slower sales growth. Beckham will already appear in the brand’s global campaign in fall/winter this year.

Fashion 147
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“Change in behaviour”: Why Ikea’s Swedish meatballs are selling like hotcakes

Inside Retail

While the Australian division of the furniture and home accessories chain hadn’t noticed a spike among particular products, the company has seen a surge in spending at the brand’s in-store restaurants – with more customers coming in, and splashing out on meatballs and lingonberry jam.

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Outdoor Venture’s director of brand & marketing on its RL2 debut in Singapore

Inside Retail

IR: How do you adapt your store layouts, product offerings, or marketing strategies for each new market? ST: The foundation and positioning of our retail concept stays the same across each market. Similarly, for product offerings in terms of colors and materials, each market bears uniqueness in consumer buying behavior.

Outdoor 130
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“I didn’t have any formal experience in the retail industry”: Alyce Tran

Inside Retail

At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories. I was a client of LTK with TDE and it was a natural fit as I love the business model and expertise LTK brings to a very meaningful part of every brand’s or retailer’s marketing spend.

Fashion 130