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The combination of cheap and accessible products, relentless marketing that promotes the idea that new purchases bring happiness, planned obsolescence encouraging frequent replacements, and the convenience of online shopping fostering impulsive buying has created a cycle of excessive consumption and disposal over the past few decades.
Fastfashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July. Precise data on the growth of clothing waste is scarce but collection for recycling and reuse increased gradually in several European countries from around 2010, a 2021 EU report said.
Codifying Circularity In recent months the resale industry also has gotten a big boost from governments, with both America and France moving forward with legislation that promotes circular practices. The Americas Trade and Investment Act (Americas Act for short) is designed to promote economic potential in the U.S.
In the UK, the Competition and Markets Authority (CMA) has scrutinised sustainability claims made by fastfashion brands Asos, Boohoo and George at Asda, concluding they constitute greenwashing. This type of action is also known as “greenwashing” – and now regulators are beginning to take action. Ban and consequences.
H&M even got a shellacking from activists for promoting its in-store recycling machines in a Nintendo game. This is probably because consumers are more interested in continuing to get technically superior and trendy clothes (and cheap ones in the case of fastfashion), than they are in environmental or social impacts.
Amid the rise of fastfashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.
H&M is set to introduce second-hand clothing and accessories at its flagship store in London starting October 5, in response to growing pressure on fastfashion companies to address environmental concerns by promoting garment reuse and recycling.
Thrifting has been a part of fashion culture for decades. The internet’s early marketplaces, such as eBay, catapulted secondhand clothing and accessories to a new level. The other report shared that fastfashion brand Shein’s largest consumer group is Gen Z women motivated by price and online shopping.
Leather totes were a go-to silhouette at FW24 shows and should be prominent in future accessories buys. Stanley Cup mania has transformed drink bottles into fashionaccessories and proven how low-price everyday objects can become viral sensations. This story first appeared in the June 2024 issue of Inside Retail US magazine.
UK-based fastfashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. “A spoiler alert for everyone: you can’t.
Apparel and accessories from fastfashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release. The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”.
Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers.
This supports the consumer shift towards quality and durability over fastfashion, driven by sustainability concerns, desire for product longevity, and increased awareness of ethical manufacturing practices. We measure NPS, better known as net promoter score, which talks to the stickiness of loyalty and engagement,” she added.
Fast-fashion brand Zara has released a sustainable capsule range in collaboration with Swedish sustain-tech company Renewcell. The hub is a platform that promotes the discovery of technologies, materials and processes. It supports the fashion brand in limiting its impact on the environment and adopting sustainable solutions.
Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com.
This collaboration not only marked a significant milestone for Vestiaire Collective’s expansion in the United States but also underscored its unwavering commitment to promoting slow fashion and circularity within the industry.
Like Shein, Temu offers discounted fashion and lifestyle goods, but unlike Shein it sources and ships directly from manufacturers in China. That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory.
When someone asked me about sustainability in fastfashion a long time ago, I coined the experience as being timefully mindless, but with Ralph Lauren, what they’re doing is being timelessly mindful.”. He feels that everyone needs to understand the timeframe in the circular space is endless. “Our
Scot: [34:05] Yeah yeah and having a Marketplace will be good will be another piece of data to feed into this kind of viral Crazy Fastfashion engine that they’ve created. Scot: [3:40] Cool is it like wish were eighty percent of the businesses hair extensions. You know they’re the biggest apparels reseller in the u.s.
Bartle said one of the most powerful brand promotions is when people go out and talk about the product and how it’s made. Looking into 2024 As the economy gets tighter, consumers will look more towards brands with purpose, he said, and noted that even fastfashion brands like Shein are starting to attach themselves to sustainability. “If
Although markdowns can have a similar sales uplift to a promotion, the purpose and approach of these two pricing events are very different. Promotional discounts are temporary and can have goals beyond sales uplifts, such as increased in-store traffic, or increased familiarity with new products. And isn’t that the goal?
According to the online fast-fashion company, affiliates will gain access to exclusive benefits, including commission-based earnings, promotions, and advanced tracking and insights. Shein has expanded its affiliate program into Australia to collaborate with local content creators, influencers, and digital entrepreneurs.
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