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From “fast fashion” to “fast thrifting”: When will we learn?

Inside Retail

The combination of cheap and accessible products, relentless marketing that promotes the idea that new purchases bring happiness, planned obsolescence encouraging frequent replacements, and the convenience of online shopping fostering impulsive buying has created a cycle of excessive consumption and disposal over the past few decades.

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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

Fast fashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July. Precise data on the growth of clothing waste is scarce but collection for recycling and reuse increased gradually in several European countries from around 2010, a 2021 EU report said.

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Secondhand Grew 15X Faster than New Apparel Sales in 2023, but ThredUp CEO Still Sees Ample ‘White Space’

Retail TouchPoints

Codifying Circularity In recent months the resale industry also has gotten a big boost from governments, with both America and France moving forward with legislation that promotes circular practices. The Americas Trade and Investment Act (Americas Act for short) is designed to promote economic potential in the U.S.

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Analysis: What the crackdown on sustainability claims means for retail

Inside Retail

In the UK, the Competition and Markets Authority (CMA) has scrutinised sustainability claims made by fast fashion brands Asos, Boohoo and George at Asda, concluding they constitute greenwashing. This type of action is also known as “greenwashing” – and now regulators are beginning to take action. Ban and consequences.

Fashion 246
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Why fashion brands are the target of so many greenwashing claims

Inside Retail

H&M even got a shellacking from activists for promoting its in-store recycling machines in a Nintendo game. This is probably because consumers are more interested in continuing to get technically superior and trendy clothes (and cheap ones in the case of fast fashion), than they are in environmental or social impacts.

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How retailers are tackling textile waste as Aussies overconsume

Inside Retail

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.

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H&M To Sell Second-Hand Clothes at London Store

Retail Wire

H&M is set to introduce second-hand clothing and accessories at its flagship store in London starting October 5, in response to growing pressure on fast fashion companies to address environmental concerns by promoting garment reuse and recycling.