How pop-ups helped inform Kat the Label’s new flagship store in Melbourne
Inside Retail
NOVEMBER 29, 2022
Its packaging and shipping is biodegradable, and its online orders are carbon-offset. The brand endeavours to buy dead-stock from larger brands, which it redesigns into its own pieces. Metcalfe said that the brand is trying to localise its marketing efforts with activations and partnerships so it remains a community store.
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