Retail TouchPoints

JUNE 9, 2022

The influencer marketing industry is poised to reach $16.2 billion by the end of 2022 , in large part because influencers can provide direct connections to consumers and allow brands to deliver messaging in an authentic and relevant way. As marketing objectives fluctuate, so should influencer marketing spend, incentives and focus.

Consumer 363

Consumer Marketing Promotions Management 363

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Inside Retail

DECEMBER 12, 2024

The target consumer group will be runners who not only seek the performance-functional needs of running as a sport but also want to wear aesthetically fashionable functional brands and products when they’re not running. ST: Each different brand offers different product segmentation that caters to a different consumer segment profile.

Outdoor 130

Outdoor Marketing Inventory Management Store Layout 130

Inside Retail

MAY 12, 2022

Chief Financial Officer Emilio Macellari said that a 40 per cent sales decline in the second quarter in the country – a key market for luxury groups – was a possibility, but it would depend on how long the curbs last. However, the group is confident it can meet analyst expectations for the full year.

Marketing Spend 130

Marketing Spend Finance Advertising Marketing 130

Inside Retail

JANUARY 12, 2023

In Britain, its biggest market Asos saw sales fall 8 per cent in the four months to December 31, hurt by Christmas delivery problems, which shook customer confidence in online, and a tough comparison against last year when, by contrast, the pandemic pushed people to shop online.

Fashion 130

Fashion Marketing Spend Marketing Planning 130

Inside Retail

FEBRUARY 22, 2024

At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories. I was a client of LTK with TDE and it was a natural fit as I love the business model and expertise LTK brings to a very meaningful part of every brand’s or retailer’s marketing spend.

Fashion 130

Fashion Accessories Boutique Department Stores 130

Retail Minded

OCTOBER 20, 2023

Efficient Marketing Spend Acquiring new customers is typically more expensive than retaining existing ones. Upselling allows you to capitalize on your current customer base, making your marketing efforts more cost-effective. For example, if a customer frequently buys running shoes, suggest premium athletic socks or accessories.

Marketing 52

Marketing Consumer Promotions Checkout 52