Behind Desigual’s repositioning and its Asia Pacific expansion
Inside Retail
JULY 22, 2024
Tim O’Rourke: Desigual has been available in Australia for more than a decade and is sold in a wide range of wholesale accounts. Growing our existing wholesale partners is the main goal and the genesis of the push for further brand presence in the market. IR: Does the retail strategy change depending on the market? BK: Absolutely.
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