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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Major fast-fashion brands launch trial to collect clothes waste next year

Inside Retail

The EU regulations won’t come into force before 2026 as authorities will give companies at least a year to adapt, government officials and fashion industry sources said. Once the legislation comes into force, fashion companies estimate that Spain will need one textile waste container for every 1,200 residents.

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ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

Retail TouchPoints

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers thrift for Valentine’s Day and beyond. Nava Rose models one of her styles for the Dump Fast Fashion shop on ThredUP. “I Together with ThredUP, I’m committed to ghosting fast fashion.

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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk.

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Pricing and consumer perception: Why fast-fashion brands launch premium ranges

Inside Retail

The value of luxury and premium fashion goods is often in their design, storytelling and product quality. But recently, fast-fashion brands including Zara, H&M, Mango, Urban Outfitters and Topshop have been testing limited-run premium collections in addition to their regular and frequent product drops.

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From “fast fashion” to “fast thrifting”: When will we learn?

Inside Retail

US thrift giant Savers has opened two new megastores in Australia this year, and the “Got it at Vinnies” campaign is transforming charity shops into trendy vintage hotspots. It feels like every other Instagram story is about someone’s latest thrifted finds – at least on my feed. And it’s not just Gen Z and millennials who are into it.

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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

In a warehouse on the outskirts of Barcelona, women stand at conveyor belts, manually sorting T-shirts, jeans and dresses from large bales of used clothing – a small step towards tackling Europe’s towering problem of discarded fashion. Despite the challenges, employees at Moda Re said they felt their work was positive.