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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. We started doing trade shows and focused on wholesale. This is just the beginning!

Wholesale 275
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2 Things Will Separate Retail Media Winners from the Losers — Data and Scale

Retail TouchPoints

Media networks are retailers’ hottest new accessory; in fact, the sheer number of retailers that have developed retail media networks (RMNs) in the last two years is impressive, almost to the point of being overwhelming. outside the CPG space) advertisers such as financial services or auto manufacturers.

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Longchamp redefines its retail footprint with très chic Melbourne apartment

Inside Retail

A significant amount of time was taken to source an eclectic yet appropriate selection of leather goods, accessories, and l’objets d’art (a range of works of art consisting of ornamental objects), to best represent the Parisian apartment style and also to reflect the brand’s passion for craftsmanship. “The

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Kathmandu unveils global rebrand ahead of overseas expansion

Inside Retail

Outdoor advertising, TVCs, video on demand and a series of campaigns via social and digital have all been unveiled today, showcasing Kathmandu’s new tone of voice and tagline: “We’re out there”. It’s carefree and fun, it’s not as serious as climbing a mountain in the snow.”. The world’s most loved outdoor brand.

Outdoor 246
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Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Retail TouchPoints

And so Fender can’t just be a steward of the direct-to-consumer business; [it also needs to invest] in that entire network it’s working with, because those organizations can’t always afford to do brand marketing and advertising at the level that Fender can.”

Marketing 278
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What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

As we explored in our eBook, “ The Wholesale Brand Disruption Guide ,” direct-to-consumer is defined as “the marketing and selling of products directly to consumers from the brand manufacturer.” In a traditional wholesale strategy, brands relinquish some control to others when they sell their products in bulk.

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“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

It’s more so about how we communicate the message through advertising. A lot of the way that consumers over there soak in messaging is different than how they do here, so we have to tailor our advertising a bit for the North American market.

Wholesale 242