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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

Outdoor 245
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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. Abandonment of sexualised marketing.

Insiders

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement. Successful campaigns often evoke the emotions of pride, unity and inspiration associated with the Olympics.

Apparel 260
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What is Field Marketing and How Can You Get Started?

Wiser

Field marketing is the practice of putting specialized marketers “in the field” to perform product demonstrations, promote products, provide samples, gather intel on how products are displayed , make sales and collect feedback directly from consumers. Apparel, footwear, and accessories. Mobile phones. Consumer packaged goods.

Marketing 114
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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

When we are designing, we work with our blocks and customise them to the different market segments and functional needs of each target market. Including diverse models in advertising and campaigns is important, but today’s consumers want so much more than that.

Fashion 130
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Crafting a Marketing Strategy for Electronics Retailers

Independent Retailer

Crafting a Marketing Strategy for Electronics Retailers The achievement of any commercial enterprise, which includes electronics retailers, hinges on the potential to efficiently engage customers via innovative advertising techniques. Electronic marketing definition. Electronic marketing meaning. Targeted advertising.

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Tech Meets Tradition: Innovative POS Marketing Strategies for Modern Retailers

CJ Retail Solutions

Virtual try-on technology, which enables customers to virtually try on clothing, accessories, and makeup before making a purchase, is one of the most noteworthy developments in retail merchandising. The Development of Influencer Marketing. Virtual Try-On Technology: A Game-Changer in Retail.