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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion. Brand Content is a Key Driver in Inspiring Social Purchases.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? Vaccarella: Organic social has been key. But we are looking at advertising in a positive light going forward. This is just the beginning!

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Three trends shaping the luxury retails sector in 2025

Inside Retail

By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent.

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Pinterest Engages with Banana Republic for ‘Wedding Week’ Programming

Retail TouchPoints

Example of the new Pinterest Premiere Spotlight advertising offering. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.

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David’s Bridal Marries Content and Commerce on TikTok

Retail TouchPoints

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive.

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Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

Retail TouchPoints

In fact, NBCU just launched a self-serve platform for brands to advertise on its CTV app Peacock , and many other streaming services have similar offerings. For many brands, television can seem like an imposing channel to start advertising on, but it’s never been easier for a brand to start advertising on television ,” said Moore.