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The Unexpected Matchmakers: How Commerce Media is Fueling Brand Partnerships this Holiday Season

Retail TouchPoints

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media.

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Amazon is set to take off in Australia this year, get ready

Inside Retail

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 Category growth on Amazon Roy Morgan Research in 2024 showed that the most popular categories on Amazon Australia are books, small electronics goods, clothing, and computers and accessories. billion in 2022.

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? But we are looking at advertising in a positive light going forward. This is just the beginning! Vaccarella: Organic social has been key.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Best Promotional Items for Your Business in 2022

Small Biz Trends

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

The service, which reaches millions of shoppers daily, is a vertical (or topical) search engine that promotes product advertisements, enabling businesses to market themselves online. All consumers have to do is search for their desired product or service, and they’ll be able to see a listing that’s relevant to their query.

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Strand fined for fake discount claims after NZ regulatory probe

Inside Retail

A Commerce Commission investigation found that between 2018 and 2020, the handbag retailer routinely advertised its products as if they were “significantly discounted or being sold at special prices” when they were not. He also agreed with the commission that breaching the Fair Trading Act was “integral to Strandbags’ profitability”.