How Mitre 10 personalised its e-commerce site for every store in its network
Inside Retail
JANUARY 10, 2025
As head of digital at Metcash’s Independent Hardware Group (IHG), the $2.1 billion business behind Mitre 10 and Home Hardware, Anna Kismet is a firm believer in using technology to solve unique business problems. One problem she has been working on since joining IHG in 2022 is how to manage the backend systems and processes for a business, Mitre 10, with over 500 stores that are all individually owned and operated. “From a technology point of view, you have multiple point-of-sale sys
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