Retail TouchPoints

JULY 22, 2022

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. 2022 certainly isn’t turning out how anyone thought it would. 2022 certainly isn’t turning out how anyone thought it would. Prediction #1: Content will Become Central to Commerce. Verdict: Spot on.

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Social Commerce Inventory Management Fulfillment Shipping 306

Retail TouchPoints

OCTOBER 31, 2024

Since its first venture in 2022, the brand has had various successful experiences under its belt, including the PlayPrints Simulator. We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints.

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Accessories Fashion Marketing Apparel 278

Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

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Social Commerce Beauty and Health Advertising Merchant Services 320

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. billion in sales in 2022. Here’s who we expect to dominate live shopping and social commerce in 2022. That wasn’t always the case.

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Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? However, we’re also starting to see B2B features appear in the B2C world, and we expect that to gain momentum in 2022 and beyond. For 2022 and Beyond: Live Commerce and the Metaverse.

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Checkout Drop-Shipping Customer Experience Shipping 328

Retail TouchPoints

JULY 7, 2022

“Everyday influencer engagement is, on average, about 10X that of a professional influencer, and [they have] nearly 2X the conversion rate,” said Evan Wray, CEO of social commerce platform Mavely. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 290

Marketing Social Commerce Consumer Management 290

Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. The rise of TikTok Shop in 2022 has been phenomenal.

Social Commerce 130

Social Commerce Marketing Checkout Wholesale 130

Retail TouchPoints

JANUARY 21, 2022

Against daunting odds, the 2022 Na tional Retail Federation Big Show once again brought retailers and suppliers face to face IRL from Jan. 16-18 at New York City’s Javits Center. The 112 th annual show featured 190 sessions, more than 300 speakers and 700+ exhibitors. Leadership Lessons. Upcoming NRF Events.

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Returns Social Commerce Consumer Shipping 289

Retail TouchPoints

AUGUST 31, 2022

That’s why summer 2022 is prime time for Retail TouchPoints to kickstart holiday coverage. Prediction 5: Holiday 2022 Will Be a True Glimpse of Post-COVID Retail. Many households may be heading back to school, but the holiday season is on the minds of many retail executives.

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Consumer Sporting Goods Checkout Shipping 289

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

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Marketing Advertising Social Commerce Planning 344

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

Social Commerce 98

Social Commerce Merchant Services Inventory Management Wholesale 98

Retail TouchPoints

OCTOBER 6, 2022

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022.

Merchant Services 287

Merchant Services Payment Services Promotions Location 287

Retail TouchPoints

APRIL 4, 2022

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit hall floor and hear from more than 280 speakers. As an actress you’re expected to be in your 20s forever, but [women in general] are not marketed to after 40 ,” Shields added.

Social Commerce 277

Social Commerce Consumer Marketing ATS 277

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19. Live shopping emerges.

Social Commerce 130

Social Commerce Beauty and Health Payment Services Accounting 130

Inside Retail

APRIL 16, 2024

According to eMarketer, social commerce sales hit US$67 billion in 2023 and are expected to reach up to US$144.5 To put that into perspective, social commerce sales were barely US$27 billion in 2020. A major player in the social commerce field that has been picking up traction as of late is TikTok.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

FEBRUARY 9, 2022

From social media integrations and dynamic content to increased personalization and artificial intelligence, these advancements are revolutionizing ecommerce experiences around the world. In 2022 expect to see more brands developing mobile-friendly apps to complement both their online and physical stores. It’s all about convenience.

Consumer 306

Consumer Customer Experience Returns Shopping 306

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. brands leverage these ecommerce strategies going into 2022? As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy.

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Advertising Social Commerce Promotions Outdoor 264

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 310

Marketing Advertising Consumer Marketing Spend 310

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 263

Marketing Advertising Customer Experience Planning 263

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 290

Marketing Wholesale Advertising Consumer 290

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine.

Marketing 317

Marketing Advertising Wholesale Apparel 317

Inside Retail

JANUARY 2, 2025

One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media.

Boutique 278

Boutique Fashion Location Returns 278

Independent Retailer

FEBRUARY 15, 2022

trillion in 2022. Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. .

Social Commerce 98

Social Commerce Payment Services Marketing Fulfillment 98

Retail TouchPoints

APRIL 21, 2022

Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Community Commerce and the Explosion of Shoppable Content. Want to Excel at Marketplaces? It’s Time to Diversify.

Retail Trends 278

Retail Trends Social Commerce ATS Consumer 278

Retail TouchPoints

NOVEMBER 14, 2022

launch of the offering has spurred a flurry of conjecture since a July 2022 report from The Financial Times indicated that TikTok was abandoning its plans to expand the offering to the U.S. and Europe after an initial test in the UK failed to find traction.

Shopping 284

Shopping Social Commerce Planning Marketing 284

Retail TouchPoints

JANUARY 27, 2022

Registration has officially opened for The Retail Innovation Conference & Expo (#RICE22), which will take place May 10-12, 2022 at McCormick Place Convention Center in Chicago. Coborn’s Rebag goodMRKT ThredUp UNTUCKit Weis Markets. “We Super early-bird pricing rates are in effect through March 8 th , 2022.

Social Commerce 319

Social Commerce Fulfillment Marketing ATS 319

Retail TouchPoints

FEBRUARY 19, 2025

Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing rapidly in recent years. Having the world’s largest domestic ecommerce market helps to achieve this lead. This market also is responsible for the world’s largest online shopping day.

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Social Commerce Promotions Consumer Marketing 147

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 287

Marketing Consumer Advertising Social Commerce 287

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

DECEMBER 7, 2021

“Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.

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Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

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Fulfillment Social Commerce Customer Retention Consumer 278

Retail TouchPoints

NOVEMBER 25, 2024

I visit them, and we text about what’s hot in the market, what new colorways they’re seeing. We got right over $1 million ,and it allowed me to hire two more people through 2022. Vaccarella: Organic social has been key. RTP: How did COVID affect your operations? This is just the beginning!

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 278

Social Commerce Shopping Advertising Consumer 278

Inside Retail

JANUARY 2, 2023

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

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Shopping Social Commerce Wholesale Specialty Retailers 264

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Bornstein joined the company through the acqui s ition of her AI-powered shopping platform The YES in June 2022.

Social Commerce 221

Social Commerce Payment Services Marketing Shopping 221

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. via both Meta’s Commerce Manager and Shopify will only be allowed if checkout on Facebook and Instagram is enabled. In all other markets, Shops that do not enable checkout will no longer be allowed. The change will first be tested in the U.S., Outside of the U.S.

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Merchant Services Shopping Checkout Social Commerce 306

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. According to Deloitte’s 2022 Global Marketing Trends, 61% of high-growth brands reported shifting to a first-party data strategy.

Social Commerce 297

Social Commerce Consumer Shopping Marketing 297