Survey: 87% of Consumers Doubt Influencers Use Products They Promote
Retail TouchPoints
SEPTEMBER 1, 2022
The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in 2022, according to Statista. A lot of those returned products end up in landfills, so this is horrible for consumers, retailers and the planet — and it’s all coming from people misguiding consumers.
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