Inside Retail

JUNE 23, 2025

While Australia’s TikTok user base remains dominated by 18-24 year-olds, American data reveals a dramatic shift with users aged 45-54 surged from 8 per cent to 13 per cent between 2022 and 2024, while those 55+ jumped from 9 per cent to 14 per cent.

Returns

Inside Retail

JULY 16, 2025

Fast forward to today, and it is estimated at less than 1 per cent. The cost per 1000 impressions on Meta rose over 89 per cent between 2020 and 2022. A 2023 report from e-commerce growth agency Common Thread Collective revealed that the average return on ad spending for DTC brands fell by 38 per cent between 2021 and 2023.

Social Commerce

Retail TouchPoints

FEBRUARY 19, 2025

Amazon Abandons Inspire, but not Inspiration Amazons Inspire short-form video and photo feed launched in late 2022 and was designed to give users a more engaging experience on the Amazon app while offering influencers another channel to connect with shoppers and make money. While TikTok looks to hedge against a potential U.S. After the U.S.

Shopping

Retail TouchPoints

MAY 12, 2022

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

Social Commerce

Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Here, we break down three of the latest trends that are taking place in social commerce right now.

Social Commerce

Retail TouchPoints

JANUARY 14, 2022

Notably, the highest spending levels came at the beginning and end of the season. In the final weeks leading up to Christmas and post-Christmas, we saw digital sales spike again,” said Rob Garf, VP and GM of Retail at Salesforce in an interview with Retail TouchPoints. “ BNPL and Social Commerce Were Holiday Standouts.

Social Commerce

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

Social Commerce

Retail TouchPoints

JULY 6, 2022

Although social commerce sales in the U.S. To capitalize on this growing opportunity, brands, retailers and even grocers are sharpening their social media strategies and placing authentic content creation at the center of everything they do.

Social Commerce

Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

Social Commerce

Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21

Social Commerce

Retail TouchPoints

JULY 28, 2021

As social shopping becomes a core element of the retail experience, we believe Klarna’s position at the center of the shopping ecosystem is instrumental in connecting retailers to both consumers and content creators who resonate with their brand audiences,” said Sebastian Siemiatkowski, CEO of Klarna in a statement.

Social Commerce

Retail TouchPoints

JULY 22, 2022

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. Now, at the halfway point of the year, we thought we’d check in on how well our predictions have held up. 2022 certainly isn’t turning out how anyone thought it would. Verdict: Spot on.

Social Commerce

Retail TouchPoints

OCTOBER 18, 2022

“We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” said William White, Chief Marketing Officer at Walmart U.S. in a statement.

Social Commerce

Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? However, we’re also starting to see B2B features appear in the B2C world, and we expect that to gain momentum in 2022 and beyond. For 2022 and Beyond: Live Commerce and the Metaverse.

Drop-Shipping

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. billion in sales in 2022. Here’s who we expect to dominate live shopping and social commerce in 2022. That wasn’t always the case.

Social Commerce

Retail TouchPoints

JANUARY 21, 2022

Against daunting odds, the 2022 Na tional Retail Federation Big Show once again brought retailers and suppliers face to face IRL from Jan. 16-18 at New York City’s Javits Center. One of the things we had to do as a management team, and me personally, was put our people at the center of everything. Leadership Lessons.

Returns

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce

Retail TouchPoints

APRIL 21, 2022

Want to Excel at Marketplaces? Social Commerce Strategies Consumers are embracing shopping as a social activity, whether it literally occurs on a social platform or reflects their membership in a community of like-minded individuals. Community Commerce and the Explosion of Shoppable Content.

Retail Trends

Retail TouchPoints

AUGUST 31, 2022

That’s why summer 2022 is prime time for Retail TouchPoints to kickstart holiday coverage. Prediction 5: Holiday 2022 Will Be a True Glimpse of Post-COVID Retail. Hilding Anderson, Head of Retail Strategy, North America, Publicis Sapient : “This year’s holiday season offers our first glimpse at a true post-COVID retail season.

Sporting Goods

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

Social Commerce

Retail TouchPoints

OCTOBER 6, 2022

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022.

Merchant Services

Retail TouchPoints

APRIL 4, 2022

Nearly 10,000 attendees crowded into the Mandalay Bay Hotel in Las Vegas for Shoptalk 2022, held March 27-30, to walk the exhibit hall floor and hear from more than 280 speakers. For example, it could be ‘You’ve looked at this [item] five times, do you want to add it to your watch list and get a notification when the price goes down?’

Social Commerce

Retail TouchPoints

FEBRUARY 9, 2022

From social media integrations and dynamic content to increased personalization and artificial intelligence, these advancements are revolutionizing ecommerce experiences around the world. In 2022 expect to see more brands developing mobile-friendly apps to complement both their online and physical stores.

Consumer

Retail TouchPoints

MARCH 23, 2022

brands leverage these ecommerce strategies going into 2022? As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.) Now that this trend is finally reaching the U.S.,

Advertising

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. This growth was largely driven by Covid-19.

Social Commerce

Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. The rise of TikTok Shop in 2022 has been phenomenal.

Social Commerce

Retail TouchPoints

JANUARY 27, 2022

Registration has officially opened for The Retail Innovation Conference & Expo (#RICE22), which will take place May 10-12, 2022 at McCormick Place Convention Center in Chicago. Super early-bird pricing rates are in effect through March 8 th , 2022. Register for #RICE22 here ».

Social Commerce

Retail TouchPoints

FEBRUARY 1, 2022

Additionally, members of Petco’s Vital Care health and wellness program will be eligible for a $20 discount beginning in spring 2022. Most recently, the retailer announced plans to set up shop-in-shops at Lowe’s stores, with plans to expand to a total of 15 locations by March 2022.

Social Commerce

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 Experiential Effects: Give Your Customers a Gift. What does that mean?

Customer Experience

Retail TouchPoints

APRIL 18, 2023

There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. Oct 6-10, 2022. Shopping is everywhere.

Merchant Services

Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. 12, 2022 with a segment hosted by media personality Noah Schnacky, who led viewers through a live tour of his favorite products, which customers could purchase via the program and pick up at Best Buy.

Shopping

Inside Retail

JANUARY 2, 2023

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

Shopping

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

Fulfillment

Retail TouchPoints

DECEMBER 7, 2021

The one thing that’s not changing is that DTCs will need to be able to look at CPA ratio against lifetime value,” Hamilton explained. The challenge will always be keeping CPA at a reasonable level and having enough of an eye toward retention. RECOMMENDED LISTENING: Riding the Social Commerce Wave.

Social Commerce

Inside Retail

JULY 21, 2022

Appliances Online has been named Australia’s Online Retailer of the Year for 2022 – and two of the company’s rivals also took out major honours. Last year’s event was held virtually due to Covid movement restrictions, with the winners acknowledged at last night’s event.

Social Commerce

Inside Retail

JULY 21, 2022

Appliances Online has been named Australia’s Online Retailer of the Year for 2022 – and two of the company’s rivals also took out major honours. Last year’s event was held virtually due to Covid movement restrictions, with the winners acknowledged at last night’s event.

Social Commerce