Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. from 2022, while Cyber Week overall sales were $38 billion, an increase of 7.8% vs. 2022, according to the CNBC /NRF Retail Monitor.

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Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

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Marketing Advertising Customer Experience Location 274

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

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Marketing Advertising Consumer Marketing Spend 256

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans. of retail sales happen during Q4. living rooms.

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Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. In this phase, influencer marketing is an ideal channel for wine brands , especially to reach the key millennial/Gen-Z demographics that have been slower adopters of wine.

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Retail TouchPoints

MAY 23, 2023

Digital marketing is a constantly evolving field — and new trends often emerge due to changes in consumer behavior and technology. Brands that adapt quickly to these changes are more likely to be effective in their marketing efforts. Here are five digital marketing trends that brands should pay attention to in 2023: 1.

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Marketing Advertising Consumer ATS 248

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. In fact, most ecommerce brands are barely getting 2X-3X gross profit return on ad spend in 2022. What needs to change?

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Advertising Returns Planning Consumer 246

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

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Marketing Advertising Customer Experience Planning 215

Inside Retail

MAY 4, 2022

It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Advertisers, stop interrupting, start inspiring.

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Social Commerce Advertising Management Marketing 325

Retail TouchPoints

MARCH 31, 2022

They aren’t bound by traditional constraints, and are gathering data far and wide to inform decisions with behaviors that no longer follow any established marketing models. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. Brooks holds a B.A.

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Marketing Consumer Advertising ATS 264

Retail TouchPoints

NOVEMBER 11, 2022

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

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Marketing Department Stores Advertising Management 220

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Social Commerce Beauty and Health Advertising Merchant Services 269

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. brands leverage these ecommerce strategies going into 2022?

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Advertising Social Commerce Promotions Outdoor 231

Retail TouchPoints

MARCH 2, 2023

Former Red Bull CMO Ken Turner has been named as the first Chief Marketing Officer of Fanatics Collectibles , Fanatics ‘ growing trading cards and collectibles business. Collectibles have become a big focus for the sportswear platform, which solidified its ambitions in the space with the acquisition of Topps in January 2022.

Marketing 240

Marketing Advertising Consumer ATS 240

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

Advertising 224

Advertising Point of Sale Marketing Management 224

Retail TouchPoints

JULY 26, 2024

Tuckernuck , an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during the peak holiday season. They kicked things off by increasing Q4 CTV budget by 32%.

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Advertising Apparel Fashion Marketing 239

Retail TouchPoints

JANUARY 11, 2023

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 265

Advertising Planning ATS Marketing 265

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

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Advertising Marketing Location Accounting 157

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

Retail TouchPoints

MARCH 18, 2022

Even though it has not been around for very long, it’s created such a long-lasting impact in its short lifespan that it will be transformative for the ecommerce market in the years to come. The explosion of NFTs over the last two years has been significant, and the market has seen about a 10X growth. The Impact of NFTs on Brands.

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Marketing Advertising Promotions Fashion 257

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

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Marketing Advertising Marketing Spend Planning 249

Retail Focus

SEPTEMBER 14, 2023

The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it. A survey by Edelman in its Trust Barometer 2022 found that business beats government by 53 points on competency and 26 points on ethics.

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Advertising Consumer Marketing Spend Supermarket 162

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

Marketing 214

Marketing Beauty and Health Advertising Consumer 214

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

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Marketing Retail Marketing Advertising Promotions 211

Retail TouchPoints

NOVEMBER 22, 2023

As the explosive accessibility of image and text generation allowed the public to see this new technology at work before their eyes, VisualGPS research reveals that trepidation increased, with 53% of Americans saying they were very nervous about AI in 2022, rising to 63% in 2023.

Marketing 240

Marketing Consumer Advertising Retail Marketing 240

Retail TouchPoints

AUGUST 17, 2022

It’s hard to say that 2022 has been the year of ecommerce so far. Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Email marketing. from a year ago, while in-store sales rose 10%.

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Payment Services Advertising Returns Checkout 357

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Advertising Marketing Accounting Consumer 221

Inside Retail

APRIL 9, 2024

The company sent 1231 marketing emails without a functional unsubscribe option and 112,348 texts and emails to customers who had unsubscribed between November 2022 and May 2023, according to the Australian Communications and Media Authority (ACMA). million for sending more than 200,000 spam messages to customers.

Outdoor 263

Outdoor Advertising Promotions Marketing 263

Retail TouchPoints

MARCH 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 billion in digital spending in 2022 alone. First-party customer data.

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Advertising Marketing Accounting Planning 245

Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. He takes the reins of our growing retail media network, bringing with him more than two decades of sales and marketing experience.”

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Advertising Fashion Marketing ATS 207

Retail TouchPoints

MAY 16, 2022

Target grocery benefited from the pandemic, gaining $3 billion in market share and building trust with our guests,” said Gomez in the session titled Bringing Tar-Zhay to Target’s Food and Beverage Business , moderated by Liza Amlani, Principal and Founder of Retail Strategy Group. Loyalty Program Yields Rich Customer Data. “We

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Promotions Advertising Fulfillment Shopping 221

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

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Advertising Inventory Management Management Consumer 272

Small Biz Trends

JULY 13, 2022

Best Freelance Gigs in 2022. Based on analysis of 23 jobs in healthcare, fintech, technology, marketing and advertising, and logistics, Remote unveiled the best jobs for freelancers in the US, Freelance copywriter. The second-best freelance gig in 2022 is a therapist. Freelance Therapist. Freelance Creative Director.

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Advertising Accounting Management Marketing 141

Retail TouchPoints

NOVEMBER 9, 2022

Carrefour Group — which was one of the first retailers in Europe to launch a retail media network — has created a joint venture with Publicis Groupe , with the goal of bringing the retail media market in Europe and Latin America to the same levels of scale and connectivity as in the U.S.

Advertising 258

Advertising Marketing Returns Planning 258

Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences. To learn more about retail media, check out our full guide here.

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