Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 246

Advertising Customer Retention Marketing Consumer 246

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

Advertising 245

Advertising Marketing Consumer Promotions 245

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. In fact, most ecommerce brands are barely getting 2X-3X gross profit return on ad spend in 2022. What needs to change?

Advertising 278

Advertising Returns Planning Consumer 278

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. brands leverage these ecommerce strategies going into 2022? In the social advertising space, virality and nativeness tend to perform the best, as they best mimic the app UI.

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Inside Retail

NOVEMBER 27, 2024

Approaching Black Friday 2024 In 2024, Australian activewear business LSKD opted to run a shorter Black Friday sale in comparison to last year – with a creative advertising campaign that focused on driving ‘FOMO’ (fear of missing out).

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

APRIL 22, 2025

First established in 2022 in Europe, Westfield Rise helps brands forge connections with the millions of high-intent consumers that visit its shopping centers every year, using dynamic media, immersive experiential activations, Westfield signature events and strategic integrations. Westfield Rise U.S.

Advertising 147

Advertising Consumer Customer Experience Shopping 147

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 315

Advertising Planning ATS Marketing 315

Retail TouchPoints

MAY 16, 2022

Gomez reported that the retailer will have quadrupled the number of Black-owned brands it sells by the end of 2022. Loyalty Program Yields Rich Customer Data. “We We launched the Target Circle loyalty program, but it wasn’t to drive more sales,” said Gomez.

Advertising 276

Advertising Promotions Fulfillment Shopping 276

Retail TouchPoints

NOVEMBER 12, 2024

Office Depot had partnered with DoorDash for deliveries in March 2022 , and with Uber in August 2022. The new partnership is likely to be a boon for Grubhub Corporate Accounts clients, many of whom are office administrators responsible for restocking supplies and value same-day delivery.

Advertising 162

Advertising Accounting Location Store Operations 162

Retail TouchPoints

JULY 26, 2024

Tuckernuck , an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during the peak holiday season. They kicked things off by increasing Q4 CTV budget by 32%.

Advertising 264

Advertising Apparel Fashion Marketing 264

Inside Retail

MAY 4, 2022

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

Social Commerce 325

Social Commerce Advertising Management Marketing 325

Retail Focus

SEPTEMBER 14, 2023

A survey by Edelman in its Trust Barometer 2022 found that business beats government by 53 points on competency and 26 points on ethics. The hard link between on line and store is established in the finding that 38% of UK shoppers said they had already bought something in a supermarket as a result of seeing it advertised on a digital screen.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We Digital Signage in Amazon Fresh Stores.

Advertising 162

Advertising Marketing Location Accounting 162

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

MAY 3, 2022

In fact, last year saw over 30% growth in brands investing in Amazon advertising, with the $31B marketplace giant now making up 13.3% From supply chain issues to a thriving retail media landscape, vendors are increasingly looking for new ways to maximize their product sales on Amazon.

Accounting 275

Accounting Shipping Management Fulfillment 275

Retail Focus

NOVEMBER 28, 2024

The analyst also expects physical stores to increase share of spend for the first time since 2022 , rising by +1.9% Original research of over 1,000 UK shoppers by RetailNext suggests that 43% have visited a physical store to search for deals after seeing Black Friday discounts advertised to them online, rising to 67% of Gen Z. “As

Advertising 130

Advertising Promotions Consumer Shopping 130

Retail TouchPoints

JANUARY 24, 2023

billion in 2022. What should advertisers be aware of when investing in this format? In January 2022, search grew by 24% YoY while the rest of digital grew 34% YoY. Come Q3, each month was increasingly negative for paid search spending by the biggest advertisers through the biggest agencies.

Advertising 276

Advertising Social Commerce Consumer Fulfillment 276

Retail TouchPoints

OCTOBER 28, 2022

Amazon has posted projected growth ranging from 2% to 8% for Q4 2022, and the disappointing numbers caused its share price to drop more than 10% as of the morning of Oct. Amazon’s net sales for Q3 2022, which ended Sept. This may have been partially due to news that iPhone sales set a record for Q4 2022, which ended September 24.

Advertising 334

Advertising Consumer 334

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets. “The

Advertising 275

Advertising Fashion Point of Sale Marketing 275

Retail TouchPoints

JANUARY 9, 2024

Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button.

Advertising 290

Advertising Inventory Management Management Consumer 290

Retail TouchPoints

NOVEMBER 25, 2024

We got right over $1 million ,and it allowed me to hire two more people through 2022. RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? But we are looking at advertising in a positive light going forward.

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Inside Retail

NOVEMBER 27, 2024

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. The cost per click for “Walmart clothes” increased by 16 times from August 2022 to August 2024. “By definition, when you increase the cost per click, the return on your marketing investment decreases.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

SEPTEMBER 19, 2022

Sam’s Club has partnered with ecommerce advertising solution Pacvue to help brands that advertise on the retailers’ site reach the right consumers at the right moment. Through the partnership with Pacvue, Sam’s Club MAP advertisers now have access to search and sponsored product ads.

Advertising 259

Advertising Marketing Management Consumer 259

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 278

Advertising Merchant Services Outdoor Accounting 278

Retail TouchPoints

JUNE 21, 2024

Frasers Group , which had purchased the retailers in April 2017 for $101 million in cash when the company faced an earlier bankruptcy, sold them for $70 million to GoDigital Media Group in May 2022. At press time, the Bob’s website was “under construction,” while the EMS site advertised “everything on sale.”

Advertising 289

Advertising Store Operations ATS 289

Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 billion in 2022. Amazon announced it posted over $3.1 And over the 12 months to June 2024, Roy Morgan data showed, Amazon Australia acquired another 1.1 million customers, reaching 7.9

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail TouchPoints

APRIL 27, 2023

By matching this information with Roku’s first-party data, marketers can better quantify the impact of TV streaming advertising on product sales while keeping customer data from both parties secure. and Canada, and Nielsen reported that in July 2022, hours spent streaming TV were larger than broadcast or cable for the first time.

Advertising 269

Advertising Consumer Marketing Returns 269

Inside Retail

DECEMBER 11, 2024

The Australian Competition and Consumer Commission (ACCC) brought Meg’s Flowers to court, noting that the flower shop did not directly maintain any local shopfronts accessible to customers, contrary to its claims in 156 websites and in 7462 Google advertisements.

Advertising 264

Advertising Fulfillment Location Consumer 264

Retail TouchPoints

MARCH 15, 2023

Grove has recently been expanding its retail presence, with its July 2022 debut in Kohl’s, Giant Eagle and Meijer and a bigger presence in Target. II in June 2022 in a deal that took the company public. However, by December 2022 Grove’s low stock price put the company at risk of delisting from the New York Stock Exchange (NYSE).

Beauty and Health 306

Beauty and Health Advertising Consumer Returns 306

Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Macy’s, Inc. We’re excited to welcome Michael to Macy’s, Inc.,” said Magni in a statement. “He

Advertising 262

Advertising Fashion Marketing ATS 262

Retail TouchPoints

FEBRUARY 20, 2024

The acquisition is designed to support Walmart Connect , the company’s retail media business, by combining Vizio’s advertising solutions with Walmart’s reach and capabilities. “We We also believe it enables a profitable advertising business that is rapidly scaling. in a statement. “We

Advertising 263

Advertising Accounting Marketing Shopping 263

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

Advertising 278

Advertising Sporting Goods Boutique Returns 278

Retail TouchPoints

JANUARY 21, 2022

These media networks are becoming an increasingly popular vehicle for large retailers to capitalize on their vast wealth of first-party consumer data and create new incremental revenue streams by creating advertising opportunities online and in stores.

Advertising 278

Advertising Grocer Customer Experience Management 278

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

SEPTEMBER 5, 2022

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

Advertising 278

Advertising Kiosk Outdoor Accounting 278

Inside Retail

MARCH 15, 2024

The retailer admitted it had published misleading star ratings for its products, advertised misleading discounts, and added surcharges that were inadequately disclosed. Between February 2019 and November 2022, the business also offered discounts although it did not sell the products at the higher prices displayed.

Advertising 288

Advertising Consumer ATS 288