Retail TouchPoints

MAY 3, 2022

In fact, last year saw over 30% growth in brands investing in Amazon advertising, with the $31B marketplace giant now making up 13.3% Strategic Account Services: Amazon’s Strategic Account Services (SAS) program assigns an Amazon account manager resource who can help the participating brand develop strategies for using the platform.

Accounting 216

Accounting Shipping Management Fulfillment 216

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

Advertising 221

Advertising Marketing Accounting Consumer 221

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 252

Advertising Merchant Services Outdoor Accounting 252

Inside Retail

JANUARY 30, 2023

According to a release by the regulator, the sweep – which will take place over the coming weeks – is part of the ACCC’s compliance and enforcement priorities for 2022 to 2023. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 billion in digital spending in 2022 alone. This is what advertisers are most interested in. First-party customer data. Value proposition.

Advertising 245

Advertising Marketing Accounting Planning 245

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Thus, retail media is poised to become the newest competitive battleground in digital advertising. But what, exactly, is the playing field?

Advertising 253

Advertising Sporting Goods Boutique Returns 253

Retail TouchPoints

SEPTEMBER 5, 2022

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example.

Advertising 240

Advertising Kiosk Outdoor Accounting 240

Retail TouchPoints

JULY 11, 2024

The use of LLMs (large language models) to enable the optimization and maximization of ROAS for programmatic advertising predates generative AI by many years. The use of LLMs for bidding in programmatic advertising is perhaps the key sticking point that could have broader industrywide ramifications over time.

Advertising 221

Advertising Marketing Accounting Customer Experience 221

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. in Sept 2022. billion in advertising during the first year of its U.S. Finally, TikTok has rapidly entered the U.S. was expensive. The company spent nearly $1.8

Advertising 239

Advertising Fast Fashion Social Commerce Marketing 239

Inside Retail

MARCH 29, 2022

billion in sales in 2022. And while brands and advertisers have relied on social media to promote their products for years, many now realise the benefits of having the entire shopping experience hosted on the platforms themselves. Here’s who we expect to dominate live shopping and social commerce in 2022.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

MARCH 29, 2023

With digital now accounting for 30% of Kohl’s sales annually, CEO Tom Kingsbury specifically pointed to the marketplace and the connected Kohl’s Media Network as “ two key digital growth initiatives ” for the beleaguered retailer on the company’s Q4 2022 earnings call.

Sporting Goods 233

Sporting Goods Apparel Accessories Advertising 233

Retail TouchPoints

NOVEMBER 10, 2022

It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report , which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from $3.3 However, in an era of ad innovation, advertisers have to be prepared to fail upwards. trillion in 2026.”.

Consumer 295

Consumer Advertising Shrinkage Marketing 295

Retail TouchPoints

JUNE 3, 2022

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. ad spend losses are expected to reach $23 billion in 2022, accounting for 35% of losses worldwide, according to data from Juniper Research.

Jewelry 229

Jewelry Advertising Accounting Returns 229

Hunton Andrews Kurth

JANUARY 11, 2023

As we kick off a new year, the Hunton Andrews Kurth Retail team would like to provide you with a rundown of the top posts we shared throughout 2022. Top Posts of 2022: IP in the Metaverse: An Overview for Retailers in a New Landscape. CARU Recommends Companies Modify Advertising that Perpetuates Gender and Cultural Stereotyping.

Apparel 98

Apparel Advertising Accounting Fashion 98

Small Biz Trends

JUNE 8, 2022

It is a form of advertising that allows consumers to interact with a brand on a physical level. Unlike advertising messages, promotional products are not as intrusive and distracting. According to research, people who receive promotional items are more likely to remember the advertiser’s name on the products.

Promotions 136

Promotions Advertising Shipping Accounting 136

Small Biz Trends

DECEMBER 14, 2022

This guide offers everything you need to know about taking advantage of the best small business tax deductions during the 2022 tax year. Types of Tax Deductions for the 2022 Tax Year. Small business owners and independent contractors can claim a number of tax deductions when filing their taxes for the 2022 tax year.

Payment Services 130

Payment Services Accounting Advertising Returns 130

Inside Retail

NOVEMBER 21, 2021

We know that privacy laws in Australia are under the microscope and expected to continue tightening in 2022 (and beyond). You might have heard rumours that contextual advertising is the way forward in a post-cookie world. Collab offers transparent campaign results to ensure you’re holding ad spend accountable for performance. .

Point of Sale 264

Point of Sale Checkout Advertising Accounting 264

Retail TouchPoints

JULY 24, 2023

Some people check their email accounts hourly while others always have thousands of unread emails in their inbox. consumers have at least one email account, with the average addresses per person totaling 2.5. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Marketing 211

Marketing Retail Marketing Advertising Promotions 211

Retail TouchPoints

FEBRUARY 21, 2023

That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. YouTube also reported an ad revenue miss in Q4 2022, with its $7.96 Amazon’s ad revenues in Q4 2022 were up a whopping 23% from a year earlier, to $11.6

Social Commerce 207

Social Commerce Advertising Merchant Services Shopping 207

Retail TouchPoints

MARCH 2, 2023

A surprise loss in Q4 2022 put Kohl’s newly confirmed CEO Toms Kingsbury in the hot seat as the company continues to grapple with declining sales and pressure from activist investors. Kingsbury also pointed to the strength the company’s digital business, which accounts for more than 30% of sales annually. “

Advertising 201

Advertising Planning Accounting Customer Experience 201

Inside Retail

SEPTEMBER 9, 2024

The late 2000s introduced a call for more transparent, genuine and accountable leaders, otherwise known as authentic leadership theory. 2022, and the boa-constrictor squeeze for talent clinched the deal for pay transparency. Advertise the salary range, and you are guaranteed a high level of job applications. It’s a no-brainer.

Advertising 260

Advertising Accounting Promotions ATS 260

Retail TouchPoints

MAY 31, 2023

Online sales accounted for 14.5% of total retail sales in the second quarter of 2022 — a 7.4% And rather than simply using it for advertisements, brands and retailers can get more creative with the technology. Stop viewing digital signage solely as an advertising platform. increase from the same period a year earlier.

Advertising 239

Advertising Customer Experience Point of Sale Marketing 239

Retail TouchPoints

APRIL 19, 2023

For example, if a retailer has the technology to identify the sales associate for a given customer transaction, can they reward or incentivize that employee via a loyalty account? Another big trend on the horizon is the growing convergence of loyalty programs with advertising and promotions.

Advertising 218

Advertising Promotions Consumer Management 218

Retail TouchPoints

NOVEMBER 12, 2024

The new partnership is likely to be a boon for Grubhub Corporate Accounts clients, many of whom are office administrators responsible for restocking supplies and value same-day delivery. Office Depot had partnered with DoorDash for deliveries in March 2022 , and with Uber in August 2022.

Advertising 157

Advertising Accounting Location Store Operations 157

Retail TouchPoints

AUGUST 9, 2022

An old advertising slogan warned that we “never get a second chance to make a first impression,” and it’s a thought retailers should take to heart as they seek solutions for scheduling customer appointments.

Advertising 268

Advertising Accounting Consumer Location 268

Independent Retailer

JANUARY 25, 2022

As businesses transition into 2022, here is some advice for retailers on how they can bring back customers they may have lost during these uncertain times: Customers want to talk with people, not machines. Technology that cuts costs can help retailers in the short term, but it can also fail to take the customer experience into account. ??It

Advertising 94

Advertising Returns Customer Experience Consumer 94

Retail TouchPoints

SEPTEMBER 2, 2021

Some of the key data points that underscored their conversation include: The influencer industry will reach $15 billion in value by the end of 2022; 70% of all U.S.-based Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together.

Social Commerce 241

Social Commerce Accounting Marketing Planning 241

Retail TouchPoints

NOVEMBER 21, 2023

In fact, Emarketer saw the ecommerce growth rate this October surpass those of November and December 2022. 1 Overall, Thanksgiving weekend was the third-most-active streaming weekend in 2022, behind New Year’s weekend (#1) and Christmas weekend (#2). Per Adobe Analytics , consumers spent $11.3 billion online!

Shopping 234

Shopping Consumer Specialty Retailers Department Stores 234

Retail TouchPoints

NOVEMBER 3, 2022

To combat this threat, midsize retailers would be wise to focus on the top three causes of loss, which account for more than 60% of all insured losses, according to QBE North America’s claims data for the accident years 2019-2022 as of this February.

Accounting 254

Accounting Returns Management ATS 254

Retail TouchPoints

AUGUST 16, 2023

Livestreaming accounted for more than 17% of all ecommerce sales in 2022 in China, but in the U.S. In fact, NBCU just launched a self-serve platform for brands to advertise on its CTV app Peacock , and many other streaming services have similar offerings. it made up just 2% of ecommerce last year.

Advertising 224

Advertising Merchant Services Shopping Consumer 224

Small Biz Trends

AUGUST 13, 2022

Social Media Marketing 2022 – Complete Certificate Course! Social Media Marketing 2022 – Complete Certificate Course! Facebook Marketing 2022 – 1000% Facebook Engagement & Sales. Instagram power account: setting up an optimized account. Twitter Marketing & Twitter Ads For Beginners 2022.

Marketing 116

Marketing Advertising Accounting Promotions 116

Inside Retail

NOVEMBER 19, 2024

This follows the Chain of Custody (COC) certification it received in October 2022. “We What people don’t know is that digital services and advertising accounts for 15 per cent of carbon [emissions], everyone talks about how good AI is, but people don’t realise the carbon it emits to power it.”

Apparel 259

Apparel Advertising Accounting Returns 259

Inside Retail

JULY 11, 2024

In Australia, cryptocurrency scam advertisements featuring the face of mining billionaire Andrew Forrest have led to Australians losing millions of dollars, according to Forrest. He is suing Facebook owner Meta over the advertisements in California after saying he was unable to force Meta to take action domestically. billion (US$1.8

Telecommunications 130

Telecommunications Advertising Accounting Consumer 130

Inside Retail

NOVEMBER 27, 2024

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. The cost per click for “Walmart clothes” increased by 16 times from August 2022 to August 2024. “By definition, when you increase the cost per click, the return on your marketing investment decreases.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

SEPTEMBER 12, 2022

In early 2022, a top 10 footwear brand dropped an exclusive line of sneakers. These include: Website infrastructure costs Advertising and marketing expenditure Customer support costs Checkout fraud costs. Additionally, where customer management and email marketing systems charge according to account volumes, these bots spike costs.

Beauty and Health 232

Beauty and Health Accounting Customer Experience Checkout 232

Inside Retail

NOVEMBER 6, 2022

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. In 2001, sales in November accounted for 8.8% Depending on who you ask, you’ll get very different answers.

Consumer 246

Consumer Planning Advertising Shopping 246