Retail TouchPoints

JULY 28, 2021

Klarna announced the acquisition of social shopping platform HERO in early July 2021, followed just two weeks later by news of the acquisition of shoppable content solution APPRL. Social commerce is expected to account for $84 billion in U.S. millennial and Gen Z consumers already using social to shop.

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Social Commerce Payment Services Comparison Shopping Shopping 264

Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. billion in quarterly revenue representing an almost 8% decline from Q4 2021.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Social Commerce Payment Services Consumer Shopping 246

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce.

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Payment Services Social Commerce Consumer Advertising 249

Retail TouchPoints

FEBRUARY 23, 2021

Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io Corinne Demadis is the VP, U.S.

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Advertising Social Commerce Consumer Marketing 297

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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Social Commerce Beauty and Health Payment Services Accounting 130

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Retail TouchPoints

AUGUST 3, 2021

2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. Social Commerce. Influencer marketing is huge these days, and understandably so with social media becoming an addictive lifestyle choice for most people around the world. Livestream Commerce. which reached $19.42

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Fashion Social Commerce Fast Fashion Consumer 290

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

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Social Commerce Merchant Services Inventory Management Wholesale 98

Independent Retailer

FEBRUARY 15, 2022

trillion set in 2021, to a predicted $5.42 Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. With this in mind, how do online sellers capitalize on social commerce trends, and what preparation must be made to ensure success in 2022?

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Retail TouchPoints

DECEMBER 7, 2021

For example, while Warby Parker announced a year-over-year revenue increase of 32% in its Q3 2021 earnings, the brand also reported an operating loss of $92 million for the quarter, more than double its $41.3 RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

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Social Commerce Consumer Marketing Advertising 259

Inside Retail

JULY 26, 2021

Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise. On June 2021, Chinese beauty brand Florasis introduced its namesake to connect with online audiences.

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Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

JULY 22, 2022

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. Prediction #1: Content will Become Central to Commerce. Verdict: Spot on.

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Retail TouchPoints

MARCH 3, 2021

American Eagle (AE) kicked off its spring 2021 Jeans Are Forever campaign with the debut of its AE x Snapchat AR Jeans Guide, featuring a range of fashion denim for men and women. As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok.

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Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

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Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

AUGUST 10, 2021

Two members of the design:retail 40 Under 40 class of 2021, Macy’s Prabhjot Singh and Under Armour ’s Christiana DiMattesa, will participate in the Retail Rockstars Setting the Future of In-Store Experience session. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug.

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Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

AUGUST 3, 2022

The digital innovation fund was first announced at the retailer’s Investor Day event in October 2021, and since then the fund has already made a number of investments in start-ups including Haut.ai , Adeptmind , Revea , LUUM and ReStyle.

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Social Commerce Accounting Marketing Planning 298

Inside Retail

OCTOBER 22, 2023

Founded in 2011, Poshmark is a social commerce marketplace where users can buy and sell new and secondhand fashion, home goods, and electronics. The firm expanded to Australia and India in 2021 and entered the UK in January this year. million monthly active users on its phone apps.

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Marketing Social Commerce Fashion Planning 263

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

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Fulfillment Social Commerce Customer Retention Consumer 278

Inside Retail

DECEMBER 4, 2024

The Prada Group first partnered with Snapchat in 2021, with its Bag Try-On AR Lens that enabled customers to virtually ‘test-wear’ the Prada Galleria style. The range includes timeless styles— Prada’s Small Galleria Bag and Miu Miu’s Wander Bag— both favourites with Gen Z shoppers.

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Fashion Target Market Marketing Promotions 277

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Despite everything that’s happened in recent weeks, the opening ceremony will take place as (re)scheduled July 23, 2021. NBC’s hybrid 2020/2021 logo. Bryan Wassel, News Editor. shoppers still need a bit of a nudge.

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Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

FEBRUARY 1, 2022

The retailer also has: Created live shopping events with strong social commerce elements; Launched a New York City flagship store focused on its Reddy private label brand in November 2021 ; and Launched a retail media network in May 2021. But other pet care retailers are vying to be leader of the pack.

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Social Commerce Planning Shopping Location 263

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Social Commerce Shopping Advertising Consumer 278

LS Retail

DECEMBER 6, 2021

What you need to know about social commerce. Quote of the week: "Let us love winter, for it is the spring of genius." – Pietro Aretino The 10 best podcasts in 2021, according to The New York Times. Comcast RISE grants returns ! Why ecommerce is so important to Indonesia's small businesses. Add one more: How She Went Global®.

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Social Commerce Returns Management 87

Retail TouchPoints

SEPTEMBER 16, 2021

Research from Meredith indicates that consumers are craving cooking inspiration, with the publisher predicting that views of “Meal Plans”-related articles and plans will be up 30% across its sites in 2021 versus last year.

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Social Commerce Shopping Planning Consumer 298

Retail TouchPoints

JUNE 2, 2022

With this acquisition, Pinterest is setting the stage for an expanded social commerce strategy and product offering. Following a record 2021, during which it surpassed $2 billion in revenue, Pinterest has been incorporating new tools and building out fresh features for shoppers and merchants.

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Retail TouchPoints

NOVEMBER 23, 2021

Twitter is a bit late to the live shopping party — TikTok , Facebook , Instagram , Pinterest and YouTube all have rolled out a range of video commerce capabilities — but they are certainly starting with a bang, and with a social commerce veteran at that. in a blog post announcing the Twitter livestream.

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Social Commerce Shopping Apparel Planning 261

Inside Retail

JANUARY 2, 2023

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

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Shopping Social Commerce Wholesale Specialty Retailers 264

Retail Dive

JANUARY 11, 2022

Driven by Gen Z and millennials, shopping on social media platforms is forecast to grow from $492 billion in 2021 to $1.2 trillion by 2025.

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Social Commerce Shopping 126

Retail TouchPoints

OCTOBER 4, 2022

Additionally, the acquisition will enable Poshmark to roll out livestreaming capabilities through Naver’s Shopping Live solution, which earned over $25 billion in GMV transacted in 2021.

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Social Commerce Fashion Boutique Shopping 284

Retail TouchPoints

FEBRUARY 9, 2024

in late 2023 after first expanding to the area in 2021. The rise of discount apps like Shein and burgeoning social commerce efforts like TikTok’s Shop are a threat to Amazon’s ecommerce dominance , one it is working to mitigate. Shein isn’t alone in edging into Amazon’s Silicon Valley turf.

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Retail TouchPoints

JUNE 3, 2021

E-commerce University 2021. Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. billion industry by the end of 2021. Access Now.

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Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

JANUARY 15, 2021

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Evaluating 2020 Metrics and Planning for 2021. This is a chance to get your entire team in one room and plan for 2021 together. Website traffic: More than 4.5

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Payment Services Promotions Shipping Planning 165

Retail TouchPoints

APRIL 25, 2022

International returns service ZigZag Global examined UK consumer shopping behaviors during the 2021 holiday season and found that one-third of consumers now purchase multiple items with the intention of returning at least one, and 59% will boycott a retailer permanently after a poor returns experience.

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Returns Shopping Promotions Social Commerce 289

Retail TouchPoints

AUGUST 1, 2022

It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. In 2021, #BookTok helped sell 20 million books, according to The NPD Group. . “ #BookTok has changed the book industry dramatically over the last year and a half ,” said Brigman.

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Social Commerce Accounting Marketing Consumer 278

Retail TouchPoints

DECEMBER 3, 2024

RTFKT , the Web3 sneaker brand that Nike acquired in 2021 , will wind down operations by the end of January 2025, transitioning into an archived site to showcase the designs created for the platform.

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Fashion Planning Social Commerce 276

Retail TouchPoints

SEPTEMBER 29, 2022

is making significant investments in the space with the launch of an AR Lab in 2021 to help brands develop AR experiences and the acquisition of AR commerce company Vertebrae earlier this year, among other moves. Those three competitors in particular are also leading the charge in social commerce.

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Social Commerce Consumer Shopping Returns 297