RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping
Retail TouchPoints
MAY 12, 2022
Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.
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