Retail TouchPoints

OCTOBER 18, 2022

We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” said William White, Chief Marketing Officer at Walmart U.S. The ultimate aim, according to Walmart, is to “democratize the tools and resources” needed to become a creator. “We in a statement.

Social Commerce 289

Social Commerce Advertising Marketing Planning 289

Retail TouchPoints

FEBRUARY 23, 2021

Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io In fact, Smartly.io

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce.

Payment Services 249

Payment Services Social Commerce Consumer Advertising 249

Inside Retail

OCTOBER 22, 2023

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. The Posh Credit for these markets will expire after October 25, while unshipped orders will be automatically cancelled on October 28. million monthly active users on its phone apps.

Marketing 263

Marketing Social Commerce Fashion Planning 263

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. I think not.”

Fashion 277

Fashion Target Market Marketing Promotions 277

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Embrace multichannel marketing.

Marketing 344

Marketing Advertising Social Commerce Planning 344

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

Social Commerce 130

Social Commerce Beauty and Health Payment Services Accounting 130

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

AUGUST 3, 2021

2021 will continue to be an uncertain year, with business growth slow to pick up for the industry. The fashion resale market is one of the fastest growing consumer-driven sectors today. The resale market is set to hit $36 billion by 2024, growing at 39% CAGR (versus overall retail at approximately 2% pre-pandemic).

Fashion 290

Fashion Social Commerce Fast Fashion Consumer 290

Retail TouchPoints

APRIL 21, 2021

Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data. Many retailers are setting up shops on Pinterest, driven by last year’s explosion in ecommerce sales. The partnership between Shopify and Pinterest is aimed primarily at small- and medium-sized retailers.

Marketing 321

Marketing Accounting Advertising Consumer 321

Retail TouchPoints

DECEMBER 7, 2021

For example, while Warby Parker announced a year-over-year revenue increase of 32% in its Q3 2021 earnings, the brand also reported an operating loss of $92 million for the quarter, more than double its $41.3 RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

JULY 22, 2022

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. Prediction #1: Content will Become Central to Commerce. Verdict: Spot on.

Social Commerce 306

Social Commerce Inventory Management Fulfillment Shipping 306

Retail TouchPoints

OCTOBER 8, 2021

But between its marketing strategy (or lack thereof) and uber-exclusive partnerships, Supreme has nevertheless evolved into a highly coveted, and profitable, brand. The two companies collaborated on a Fall 2021 collection that launched online and in stores in two key markets: the U.S. (on Wells: It absolutely did.

Marketing 248

Marketing Consumer Fashion Social Commerce 248

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

AUGUST 3, 2022

The digital innovation fund was first announced at the retailer’s Investor Day event in October 2021, and since then the fund has already made a number of investments in start-ups including Haut.ai , Adeptmind , Revea , LUUM and ReStyle.

Social Commerce 298

Social Commerce Accounting Marketing Planning 298

Independent Retailer

FEBRUARY 15, 2022

trillion set in 2021, to a predicted $5.42 Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. With this in mind, how do online sellers capitalize on social commerce trends, and what preparation must be made to ensure success in 2022?

Social Commerce 98

Social Commerce Payment Services Marketing Fulfillment 98

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Despite everything that’s happened in recent weeks, the opening ceremony will take place as (re)scheduled July 23, 2021. NBC’s hybrid 2020/2021 logo. Bryan Wassel, News Editor. shoppers still need a bit of a nudge. Adam Blair, Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

AUGUST 10, 2021

Two members of the design:retail 40 Under 40 class of 2021, Macy’s Prabhjot Singh and Under Armour ’s Christiana DiMattesa, will participate in the Retail Rockstars Setting the Future of In-Store Experience session. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug.

Social Commerce 264

Social Commerce Fulfillment Consumer Marketing 264

Inside Retail

JULY 26, 2021

A recent KPMG report has predicted Hainan to become the world’s biggest duty-free market in the next two years. Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

Social Commerce 98

Social Commerce Merchant Services Inventory Management Wholesale 98

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ).

Fulfillment 278

Fulfillment Social Commerce Customer Retention Consumer 278

Retail TouchPoints

JUNE 3, 2021

Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. E-commerce University 2021. During his session, Dornfeld noted that the convergence of marketplaces and advertising, along with the maturity of social commerce capabilities, have created new opportunities for omnichannel excellence.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

SEPTEMBER 16, 2021

Research from Meredith indicates that consumers are craving cooking inspiration, with the publisher predicting that views of “Meal Plans”-related articles and plans will be up 30% across its sites in 2021 versus last year. We are focused on meeting customers where they are discovering inspirational content and enhance the customer experience.

Social Commerce 298

Social Commerce Shopping Planning Consumer 298

Retail TouchPoints

NOVEMBER 23, 2021

Twitter is a bit late to the live shopping party — TikTok , Facebook , Instagram , Pinterest and YouTube all have rolled out a range of video commerce capabilities — but they are certainly starting with a bang, and with a social commerce veteran at that. Starting at 7 p.m. in a blog post announcing the Twitter livestream.

Social Commerce 261

Social Commerce Shopping Apparel Planning 261

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. billion in 2021. This generation is much more about self-gifting.

Marketing 304

Marketing Shopping Fashion Consumer 304

Inside Retail

JANUARY 2, 2023

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

Shopping 264

Shopping Social Commerce Wholesale Specialty Retailers 264

Retail TouchPoints

OCTOBER 4, 2022

Additionally, the combination accelerates Naver’s strategy to build a global ecommerce community portfolio to capture the growth in large markets around the world, including Poshmark’s home market of North America.

Social Commerce 284

Social Commerce Fashion Boutique Shopping 284

Retail TouchPoints

AUGUST 1, 2022

It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. In 2021, #BookTok helped sell 20 million books, according to The NPD Group. . “ #BookTok has changed the book industry dramatically over the last year and a half ,” said Brigman. “It

Social Commerce 278

Social Commerce Marketing Accounting Consumer 278

Retail TouchPoints

FEBRUARY 9, 2024

is an important market for Shein, and we are thrilled to establish a presence in the Seattle area as we continue enhancing our fulfillment process and improving the customer experience,” said Andy Huang, Head of U.S. in late 2023 after first expanding to the area in 2021. and Whitestown, Ind.

Fulfillment 264

Fulfillment Social Commerce Apparel Customer Experience 264

Retail TouchPoints

APRIL 25, 2022

International returns service ZigZag Global examined UK consumer shopping behaviors during the 2021 holiday season and found that one-third of consumers now purchase multiple items with the intention of returning at least one, and 59% will boycott a retailer permanently after a poor returns experience.

Returns 289

Returns Shopping Promotions Social Commerce 289

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Rodney Mason is Head Of Marketing, Brand Partnerships at LTK. 1] [link]

Shopping 289

Shopping Accessories Social Commerce Consumer 289

Retail TouchPoints

MAY 24, 2022

market will more than triple by 2024 to reach $35 billion. In China, livestream commerce is already big business , generating more than $300 billion in sales in 2021 and representing 12% of ecommerce sales. Firework already counts among its clients Albertsons Companies , The Fresh Market , Omnicom Media Group and Unilever.

Finance 321

Finance Promotions Marketing Planning 321

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

JANUARY 15, 2021

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Total costs (marketing, packaging, shipping, fulfillment, storage, etc.) / # of orders = cost per order. Evaluating 2020 Metrics and Planning for 2021. Website traffic: More than 4.5

Payment Services 165

Payment Services Promotions Shipping Planning 165

Retail TouchPoints

MAY 13, 2021

The number of active users on Alibaba Group ’s ecommerce platforms topped 1 billion for the first time in fiscal year 2021, but this milestone was tainted by the company’s first quarterly operating loss since it went public in 2014 — a result of the historic antitrust penalty levied against the company earlier this year. billion yuan ($1.2

Home Furnishings 241

Home Furnishings Merchant Services Supermarket Social Commerce 241

Retail TouchPoints

JUNE 22, 2022

Shopify has launched a number of new integrations aimed at helping retailers meet shoppers wherever they are — across social media, stores and in-person events. billion Tweets mentioning business globally in 2021 alone. The integration can help retailers access Twitter’s untapped demand — there were 6.5

Merchant Services 289

Merchant Services Payment Services Social Commerce Shopping 289

Retail TouchPoints

SEPTEMBER 29, 2022

is making significant investments in the space with the launch of an AR Lab in 2021 to help brands develop AR experiences and the acquisition of AR commerce company Vertebrae earlier this year, among other moves. Those three competitors in particular are also leading the charge in social commerce.

Social Commerce 297

Social Commerce Consumer Shopping Returns 297