Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.

Consumer 187

Consumer Payment Services Fulfillment Advertising 187

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. But don’t count YouTube out.

Marketing 310

Marketing Advertising Consumer Marketing Spend 310

Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. Optimizing to transactions — that’s the unlock here,” said Quentin George, Partner at McKinsey and leader of the company’s Commerce Media Practice.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Small Biz Trends

JULY 8, 2021

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. Are you thinking about how the US retail trade industry fared during the first quarter of 2021? trillion in 2021.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138