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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon). Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1.

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4 Ways Ecommerce Returns Will Change in 2022

Retail TouchPoints

Consumers are Split Between Home Pickup and Carrier Drop-off. As a result, drop-off (at a carrier or retail location) became the preferred returns method for 67% of consumers, according to our BOXpoll surveys. The Post Office Increases its Popularity as a Returns Drop-off Destination. consumers love the USPS.

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Turn Tricky Market Conditions into Revenue-Increasing Opportunities

Retail TouchPoints

The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the calendar. The good news is that retailers can use this time of market instability to double down on their online stores. Drop shipping and print-on-demand are good options for smaller stores to avoid inventory issues.

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How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App

Retail TouchPoints

The customer-facing mobile app for Dicks Sporting Goods has traveled a long way since its debut in 2021. In 2023, the retailer started using the app to help manage one of the industrys biggest grey market challenges: the sneaker craze. If its not available in the size or color that you want, you can arrange to have it shipped to you.

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A Financial Tale of Two Former DTC Darlings: Allbirds and Warby Parker

Retail TouchPoints

year over year — the highest the brand has seen since Q1 2021. The company pointed to faster growth in glasses, lower outbound customer shipping costs as a percent of revenue and improved efficiencies in owned optical laboratories as key drivers for this gross margin improvement. the year prior. of revenue, down from 65.5%

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

In fact, Salesforce has already predicted that the modest growth of the 2021 holiday shopping season could foreshadow this year , with Q1 data showing a 3% YoY decrease in global digital sales. and shoppers placed 12% fewer orders worldwide compared to the same period in 2021. 5: Retailers will Test NFT Drops.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .