Remove 2021 Remove Customer Experience Remove Social Commerce
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American Eagle Leverages Expanded, Shoppable ‘Snap Map’ Listings for Back-to-School

Retail TouchPoints

In May 2021 Poshmark launched a social shopping experience on Snapchat; the “Snap Mini” program allowed Snapchat users to connect with other Poshmark customers and explore a selection of curated, personalized products.

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Decoding the global trends shaping the future of retail

Inside Retail

Customer We all know customer behaviour can be fickle; after all, we are all shoppers. But if you have never heard of social commerce, now is the time to stand up and pay attention. Statista has reported that the global value of social commerce will grow from US$1.3 Lets start with some fun facts.

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What it means to build a ‘DTC-smart’ brand for today’s retail environment

Inside Retail

A 2023 report from e-commerce growth agency Common Thread Collective revealed that the average return on ad spending for DTC brands fell by 38 per cent between 2021 and 2023. Global marketing research firm NielsenIQ found that omnichannel shoppers deliver 30 per cent higher lifetime value than DTC-only customers.

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Tariffs, AI, Social Trends Create ‘Powerful New Pathways’ for Resale

Retail TouchPoints

secondhand market saw its strongest annual growth since 2021 , outpacing the broader retail clothing market by 5X and growing 14% , according to resale platform ThredUp s 13th annual Resale Report. Global secondhand market sales by region. Image courtesy ThredUp) In 2024, the U.S.

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Social Commerce: Why Content Matters in Modern Commerce

Retail TouchPoints

Today’s landscape is vastly different because consumers demand a more curated experience wherever and whenever they shop. Enter social commerce. What is Social Commerce? The Explosion of Social Commerce. So to drive revenue on social commerce, brands need to get noticed.

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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97