Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success
Retail TouchPoints
JANUARY 14, 2022
Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. BNPL and Social Commerce Were Holiday Standouts. trillion , up from $1.1 trillion in 2020, while U.S.
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