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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1. One in four consumers are shopping more with small brands.

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3 Ways SMBs Can Deliver a More Personalized Shipping Experience

Retail TouchPoints

In this new landscape, the shipping experience has become more important to a brand’s bottom line — and reputation — than ever before. Here are three ways SMBs can deliver a more personalized shipping experience to build a happier, more loyal customer base. Offering different shipping speed options is no longer enough to differentiate.

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UPS Expands Integrated Global Ecommerce Shipping Through ESW Partnership

Retail TouchPoints

UPS is cultivating its shipping capabilities for integrated international ecommerce through a partnership with ESW. The agreement between the shipping-and-logistics company and DTC ecommerce firm will aim to facilitate cross-border online business for brands seeking to reach consumers on a global scale.

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Dr. Squatch Focuses on Shipping Experience to Drive Global Growth  

Retail TouchPoints

It can be challenging to determine the best shipping strategy for the company’s package if they ship various size shipments, yet customers expect an easy, frictionless shipping experience,” said James Kelley, President of OSM Worldwide, in an interview with Retail TouchPoints.

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Delivery Platform Offers Carbon Offsets to Shipping Customers

Retail TouchPoints

In early April 2021, carbon dioxide levels reached a record high of 420 parts per million , according to CO2 Earth , and scientists warn that emissions need to be cut in half by 2030 to avoid the worst aspects of climate change. Onfleet’s goal is to offset 5,000 metric tons of CO 2 per month by the end of 2021.

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Small Business, Big Ideas: Inside the Luxury Advent Calendar Boom with DTC Brand Cheese Brothers

Retail TouchPoints

The trend is being fueled in part by the popularity of social media unboxing and haul trends, but also by an increased desire from consumers for experiences following the forced isolation of the COVID years. In fact, marketing agency Empower said its seen a 90% increase in consumer interest in the advent calendar category since 2020.

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2022 Predictions: Shipping Experience Will be the Key to Retail and Ecommerce Success

Retail TouchPoints

The pandemic has brought about long-term changes for both business operations and consumer expectations, and 2021 taught us how far removed we are from ever returning to the old “normal.” Business leaders have their eye on other factors like the acceleration of consumer spending and lingering economic challenges.

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