Remove 2021 Remove Consumer Remove Marketing
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Lvly’s Soniya Cooper on customer-conscious marketing, love and retail

Inside Retail

Bonds and Lvly have partnered to celebrate love in all forms this Valentines Day and are encouraging consumers to think small; with everyday gestures not extravagant proclamations of love. Inside Retail : What is Lvly’s marketing strategy around Valentine’s Day 2025?

Marketing 147
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised.

Location 246
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DEI Deflates, Retail Media Rises, Mergers Flounder

Retail TouchPoints

Exclusive: Google Debuts New Retail Media Solution with Lowes as First Beta Tester (March 18, 2024) Retail media was THE growth story in 2024, fueled by these networks ability to target consumers at key decision points in the shopper journey. consumers wallet.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”

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How Carter’s is Evolving with the Needs of Gen Z Parents

Retail TouchPoints

That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.

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How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

Since entering the region in 2021, GMG has grown to more than 200 stores, with a target of reaching 400 within the next five years. The country has a well-established retail ecosystem with high-traffic shopping malls, premium retail spaces and a digitally engaged consumer base. We distinguish ourselves by focusing on well-being.