Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

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Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

DECEMBER 7, 2021

For example, while Warby Parker announced a year-over-year revenue increase of 32% in its Q3 2021 earnings, the brand also reported an operating loss of $92 million for the quarter, more than double its $41.3 RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Inside Retail

JULY 26, 2021

Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise. On June 2021, Chinese beauty brand Florasis introduced its namesake to connect with online audiences.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Social Commerce Shopping Advertising Consumer 278

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

Fulfillment 278

Fulfillment Social Commerce Customer Retention Consumer 278

Retail TouchPoints

MAY 12, 2022

This generation of “Super Creatives” are more likely to engage in social commerce than older generations. In 2021, the global metaverse market was estimated at $38.85 But the businesses that took the risk to advertise on the social media platform achieved impressive gains in new customers and revenue in a short time period.

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Marketing Advertising Social Commerce Planning 344

Retail TouchPoints

JUNE 3, 2021

E-commerce University 2021. Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. billion industry by the end of 2021. Access Now.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets. “The

Advertising 275

Advertising Fashion Point of Sale Marketing 275

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 310

Marketing Advertising Consumer Marketing Spend 310

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

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Advertising Returns Social Commerce Marketing 262

Retail TouchPoints

JANUARY 15, 2021

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Website traffic: More than 4.5

Payment Services 164

Payment Services Promotions Shipping Planning 164

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

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Marketing Accounting Advertising Consumer 321

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 187

Consumer Payment Services Fulfillment Advertising 187

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

Sporting Goods 306

Sporting Goods Advertising Consumer Apparel 306

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

JUNE 29, 2022

“We are trying to make every piece of content on Pinterest the starting point for a shopping journey,” the company’s Head of Product for Shopping, Dan Lurie, told Retail TouchPoints in late 2021. “We We want you to be able to pivot into shopping from inspiration at any point.”.

Payment Services 264

Payment Services Advertising Checkout Shopping 264

Retail TouchPoints

OCTOBER 7, 2022

The new offering is powered by Bolt’s Checkout Everywhere solution (originally called Tipser until it was acquired by Bolt in late 2021), which allows websites of all kinds to add transaction capabilities and sell products from participating merchants. “We’re Social Commerce Meets Affiliate Marketing.

Merchant Services 278

Merchant Services Checkout ATS Fulfillment 278

365 Retail

FEBRUARY 14, 2022

Lightspeed Commerce Inc. Lightspeed acquired Ecwid in 2021 as part of a vision for a powerful single platform for headless, omnichannel commerce,” said Lightspeed eCommerce GM Ruslan Fazlyev. Social commerce is a key element of that, and TikTok is the hottest platform for social selling. and the UK.

Advertising 64

Advertising Social Commerce Promotions Consumer 64

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

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Beauty and Health Accounting Social Commerce Advertising 197

Small Biz Trends

JULY 8, 2021

What do the latest retail statistics tell us about retailing in 2021? Are you thinking about how the US retail trade industry fared during the first quarter of 2021? trillion in the first quarter of 2021. trillion in 2021. Considering these retail stats, you can expect that the future of retail will be bright in 2021.

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Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

NOVEMBER 18, 2021

Fortunately the 2021 Retail Innovation Conference, which wrapped up Nov. Enhance advertising and recommendation relevancy with better targeting and search. Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Want more proof?

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Consumer Merchant Services Payment Services Advertising 264

Retail TouchPoints

NOVEMBER 11, 2021

The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. Another layer of the marketplace conversation is new media and advertising offerings. 16 and 17, has been designed to provide practical answers to the most pressing questions on retailers’ minds today.

Merchant Services 342

Merchant Services Payment Services Consumer Beauty and Health 342

Rangeme

SEPTEMBER 28, 2021

Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. 1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. January 2021. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

JULY 20, 2022

The highest-ranking company implemented 85% of designated best practices, a significant increase from the highest score ( 72% ) in 2021. As consumers spend more time on Instagram, TikTok and other social platforms, brands and retailers have a unique opportunity to reuse and amplify social proof messaging across channels.

Consumer 288

Consumer Customer Experience Inventory Management Shopping 288

365 Retail

MARCH 1, 2022

At the end of 2021, projected sales were estimated to reach nearly USD 5.0 Brands will embrace social commerce by using social to test and learn. There has been increasingly higher usage of social media platforms among consumers looking to make purchases.

Social Commerce 111

Social Commerce Drop-Shipping Fulfillment Shopping 111

Retail Geek

APRIL 30, 2021

Episode 262 of the Jason & Scot show was recorded on Thursday April 30, 2021. That likely would slow down the rate of growth of advertising related to these mobile apps and this this change that Apple was doing actually took effect in the. [3:25] We recap Amazon, EBay, and Shopify Q1 earnings reports. Transcript. 3:25] The iOS 14.5

Fulfillment 98

Fulfillment Payment Services Merchant Services Shipping 98

Inside Retail

MAY 7, 2023

E-commerce sales in Asia are expected to nearly double between 2021 and 2025,” Simone Morandi, growth markets commerce lead at Accenture Song, the company’s digital agency, told Inside Retail. He went on to say that creating consumer awareness about a product or service can be challenging.

Social Commerce 130

Social Commerce Consumer Fulfillment Advertising 130

Retail TouchPoints

JULY 2, 2021

Executives from a who’s who of retailers, social networks and even advocacy groups shared their visions of retail’s future at NRF Converge 2021 , held June 21-25.

Merchant Services 198

Merchant Services Customer Experience Marketing Consumer 198

Retail Minded

JANUARY 26, 2022

The impact and growth of social media brands now play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest. Social Commerce: Why You Should Care. Social commerce is a $89.4

Social Commerce 52

Social Commerce Merchant Services Inventory Management Consumer 52

A1 Retail

APRIL 23, 2021

UK merchants have access to Pinterest shopping features including tag deployment, catalogue ingestion, and advertising buying interface. Discoverability has become a growing priority for Shopify merchants and social commerce provides an opportunity for independent businesses to grow their audience.

Social Commerce 48

Social Commerce Advertising Target Market Consumer 48

Independent Retailer

JANUARY 5, 2023

Now, shoppers are looking for omnichannel commerce, social commerce, and interactive retail experiences.”. In order to capitalize on ecommerce growth, Sanjay Mehta, Head of Industry and Commerce at Lucidworks , shares some success tips for the new year: 1. In the past, consumers would just view, feel, and purchase.

Payment Services 88

Payment Services Consumer Wholesale Finance 88

Retail Geek

JUNE 25, 2021

A weekly podcast with the latest e-commerce news and events. In episode 268 is a recap of Amazon Prime Day 2021 featuring David Spitz, CEO of ChannelAdvisor. He joins us this week to share ChannelAdvisor data from Amazon Prime Day 2021. This year Prime Day is earlier than usual on June 22-23, 2021. Transcript.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail Geek

JANUARY 20, 2023

Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. versus last year so from 2021 which was a monster year we went up another 5.2%, now most people were disappointed when they saw that number, big for a couple reasons last year we were up 13.4

Social Commerce 52

Social Commerce Fulfillment Drop-Shipping ATS 52

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. more than 20 21 largely because 2021.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail Geek

AUGUST 20, 2022

Checked out on Tick Tock in huge quantities yet but it’s super interesting the Amazons kind of approach to social commerce, is get content creators and influencers and sellers. versus 2021. A lot of people get interested in buying products through tick-tocking us they haven’t necessarily like.

Consumer 83

Consumer Wholesale Drop-Shipping Social Commerce 83

Retail Geek

APRIL 9, 2021

Ted: will headless commerce take off in 2021? Scott Silverman: What do you think will be the most surprising post-pandemic consumer behaviors that e-commerce retailers should prepare for? Episode 259 of the Jason & Scot show was recorded live on Thursday April 8, 2021. Listener Questions. why/why not? Transcript.

Merchant Services 98

Merchant Services Social Commerce Consumer Payment Services 98