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5 Ways to Navigate the CPG Industry’s New D2C Landscape

Retail TouchPoints

It has accelerated retail trends, especially the surge of online shopping and the waning of physical retail. Bolstering that finding is research by eMarketer which indicates that direct-to-consumer (D2C) ecommerce sales will expand to $18 billion in 2021.

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Retail Statistics You Should Know

Small Biz Trends

What do the latest retail statistics tell us about retailing in 2021? We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below.

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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

January 2021. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. July 14, 2021. August 10, 2021. Retail Dive. July 29, 2021. Digital advertising boom time. Digital advertising boom time. Digital advertising on Google.

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

Wayfair uses advertising to buy growth. In 2021 Wayfair spent $1.4 billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. But since then Wayfair has slipped back into the red, losing $131 million in 2021. billion in sales.

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How to Increase Retail Success in the 2021 Holiday Season?

V Count

As we look forward to the 2021 holiday season, facility managers and retailers alike need to be ready and adjust to a changing retail landscape. We’ve compiled a list of our top holiday retail success tips and trends to look out for in the retail industry during its busiest season in 2021.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

But by 2021 they were 32.3% What’s most interesting about everyone’s quest to be the next Amazon is that Amazon isn’t just a retailer at all. Let’s not forget about advertising. Amazon’s advertising business generated $31 billion in 2021. Analysts estimate Amazon’s advertising business has margins as high as 75%.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

in 2021 on the back of strong growth in the prior year. Walmart is now the second largest eCommerce retailer in the United States with eCommerce making up over 13% of its sales. That sentiment was echoed when Walmart CFO Brett Briggs said : “it is a big advantage being an omnichannel retailer and I think that is showing right now.