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DEI Deflates, Retail Media Rises, Mergers Flounder

Retail TouchPoints

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. After moving aggressively into direct sales in 2020 and 2021, Nike had to begin rekindling wholesale relationships with retailers including DSW and Macys in late 2023.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Social Advertising: Annoying but Effective. The Interactive Advertising Bureau reported that social media ad revenues reached $41.5 The company’s dominance makes sense given that Facebook is the second-largest digital advertising platform in the U.S. billion in 2020, making up nearly 30% of all internet ad revenue.

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8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. On one hand, ecommerce automation saves a ton of time compared to manual ways of executing an operation. Advertising. in 2019 to 14.9% at the peak of the pandemic.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. And the number-one prediction for holiday 2021: 1.

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Harvey Norman loses Asic case over misleading finance claims

Inside Retail

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The campaign, which ran from January 2020 to August 2021, was for a 60-month interest-free and no-deposit payment method.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

As the ecommerce wars heat up, BigCommerce is making a name for itself as one of the top facilitators of digital trade, alongside competitors such as Shopify, Adobe Commerce and Salesforce Commerce Cloud. Amazon is the third-largest advertising platform on the planet, and it used to just be a marketplace.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. At the moment a “ couple hundred U.S.-based Bing’s goal might be similar.