Remove 2021 Remove Advertising Remove Marketing Spend
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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. The more the ASONTV marketer spends, the higher the eventual retail sales should be.

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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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3 Mistakes for Brick-and-Mortar Retailers to Avoid

Retail TouchPoints

Cutting your online marketing budget : As counterintuitive as it may seem in a down economy, now is actually a great time to boost online advertising for new customers. As we look ahead into 2021, it is apparent that we are far from being out of the woods with COVID-19. John Kelly is the CEO of Zenreach.

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Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail TouchPoints

Marketplaces grew by 81% YoY in Q4 2020, more than double the already impressive rate of overall ecommerce growth, according to Mirakl’s 2021 Enterprise Marketplace Index , which analyzed benchmark metrics from 60 global retailer marketplaces.

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In-store customer experience – a top retail focus for 2021

I Vend

An example is at Westfield in London, where from the second half of 2021, customers will be able to visit Situ Live – a ‘retail playground’ with immersive showrooms and ‘theatrics’ where skilled staff bring the product to life. The post In-store customer experience – a top retail focus for 2021 appeared first on iVend Retail.

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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

For GoTo, the company formed in May 2021 by a merger between Tokopedia and Gojek, 2022 is shaping up to be the year that it has made serious strides toward profitability. Part of the spending was aimed at poaching the best talent from other companies. per cent in 2021. per cent in the first 9 months of 2021.