2021 Advertising Marketing Spend 
Retail TouchPoints
JANUARY 18, 2021
ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. The more the ASONTV marketer spends, the higher the eventual retail sales should be.
Retail TouchPoints
JULY 15, 2022
billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re First, there’s the Amazon effect: retailers see how lucrative ad sales have been for the perennial disruptor ( $31 billion in 2021) and want a piece of the rapidly growing action.
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Retail TouchPoints
MARCH 15, 2022
If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. But don’t count YouTube out.
Retail TouchPoints
NOVEMBER 10, 2023
Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.
Retail TouchPoints
APRIL 13, 2021
The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Retail CX Trends 2021: New CX for a New World.
Retail TouchPoints
FEBRUARY 3, 2021
Cutting your online marketing budget : As counterintuitive as it may seem in a down economy, now is actually a great time to boost online advertising for new customers. As we look ahead into 2021, it is apparent that we are far from being out of the woods with COVID-19. John Kelly is the CEO of Zenreach.
Retail TouchPoints
MAY 27, 2021
Marketplaces grew by 81% YoY in Q4 2020, more than double the already impressive rate of overall ecommerce growth, according to Mirakl’s 2021 Enterprise Marketplace Index , which analyzed benchmark metrics from 60 global retailer marketplaces.
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