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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. billion in Q4 2021, up 98.6% in 2019.

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A Financial Tale of Two Former DTC Darlings: Allbirds and Warby Parker

Retail TouchPoints

year over year — the highest the brand has seen since Q1 2021. The company pointed to faster growth in glasses, lower outbound customer shipping costs as a percent of revenue and improved efficiencies in owned optical laboratories as key drivers for this gross margin improvement. the year prior. year over year to $51.6 of net revenue.

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Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. Michaels’ CEO Ashley Buchanan first revealed plans for a marketplace in a February 2021 story in The Wall Street Journal.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping . But make no mistake, the return to “traditional” media by no means has to be boring.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

That’s a drop in the bucket compared to Amazon’s 1.7 Then in June 2021, Google forged integration partnerships with some of the biggest ecommerce solutions in the space — Shopify, Square, WooCommerce and GoDaddy — making it easier for the thousands of merchants using those platforms to make their products discoverable through Google.

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Resellers vs. Retailers: How to Handle the Bot Problem

Retail TouchPoints

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. Last Crumb even drops limited amounts of special-flavored cookies. . How Resellers Use Bots to Their Advantage.

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Amazon shares tumble after weak Christmas trading outlook

Inside Retail

Amazon’s 12 per cent extended-trade stock drop erased about $140 billion in its market capitalisation, greater than the entire value of companies such as Morgan Stanley, Netflix and Lockheed Martin. Prior holiday quarter sales growth was 9 per cent in 2021 and 38 per cent in 2020. billion in the third quarter from $0.9