Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 246

Advertising Customer Retention Marketing Consumer 246

Retail TouchPoints

OCTOBER 4, 2021

The holiday 2020 surge in ecommerce caused digital headaches as shoppers contended with slow or unresponsive web sites, and retailers can’t afford a repeat in 2021. The 2021 holiday season will mark a golden opportunity for retailers to get a head start on this process by directly gathering data from customers during a high traffic period. “

Merchant Services 321

Merchant Services Payment Services Fulfillment Promotions 321

Retail TouchPoints

MARCH 20, 2023

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of state and federal regulations as well as platform-specific rules. However, the first signs that this may be changing have appeared on Twitter, which has loosened its policy regarding cannabis to allow advertisements.

Advertising 264

Advertising Marketing ATS 264

Inside Retail

NOVEMBER 27, 2024

Approaching Black Friday 2024 In 2024, Australian activewear business LSKD opted to run a shorter Black Friday sale in comparison to last year – with a creative advertising campaign that focused on driving ‘FOMO’ (fear of missing out). We have seen the trend for a few years now and have definitely joined the party in previous years.”

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. Improving Your UX to Boost Advertising ROI. In 2021, 79% of smartphone users made online purchases on their devices.

Advertising 278

Advertising Returns Planning Consumer 278

Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. After moving aggressively into direct sales in 2020 and 2021, Nike had to begin rekindling wholesale relationships with retailers including DSW and Macys in late 2023.

Payment Services 278

Payment Services Checkout Wholesale Consumer 278

Retail TouchPoints

MAY 12, 2021

It closed down all channels except online, and put all its advertising dollars and social media initiatives into selling direct to consumers (DTC). Upscale jewelry designer Gorjana, for example, saw 300% growth in 2020, with a 400% monthly increase in sales between April and May 2020 alone. It really had no choice, its executives told Forbes.

Jewelry 269

Jewelry Merchant Services Customer Experience Wholesale 269

Retail TouchPoints

JANUARY 13, 2021

This phenomenon helped large, digitally savvy retailers like Target , Home Depot and Walmart thrive and earned them spots among the top 10 retailers in CI&T ’s Connected Retail Report , which was presented during Chapter 1 of the 2021 NRF Big Show. ” New Shopping Routines in 2021 Call for New Approaches to Connected Retail.

Customer Experience 312

Customer Experience Fulfillment Returns Shopping 312

Retail TouchPoints

AUGUST 13, 2021

Amazon monetizes all of the four pillars — they monetize their marketplace ; they monetize their advertising, which is the marketing pillar; they monetize fulfillment services, which is that inventory order management and fulfillment piece. Amazon is the third-largest advertising platform on the planet, and it used to just be a marketplace.

Merchant Services 299

Merchant Services Payment Services Fulfillment Advertising 299

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The campaign, which ran from January 2020 to August 2021, was for a 60-month interest-free and no-deposit payment method.

Finance 306

Finance Payment Services Advertising Accounting 306

Retail TouchPoints

JUNE 15, 2022

The big differentiator is that Google insists its aim is not make the actual sale, but rather to support product discovery: “We’re indifferent on where the shopping journey ends, where that transaction takes place,” Matt Madrigal, VP and General Manager of Merchant Shopping at Google told Retail TouchPoints in a 2021 interview.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail TouchPoints

JANUARY 6, 2022

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 278

Checkout Advertising Finance Consumer 278

Retail TouchPoints

JUNE 24, 2021

Prime Day 2021 sales grew relatively modestly compared to last year’s Prime Day, up 6.1% However, third-party Amazon sellers and certain retail categories achieved their own success stories, and advertising cost-per-click (CPC) didn’t spike much despite a significant increase in spend across the event. for both years. during that year.

Advertising 179

Advertising Accounting Promotions ATS 179

Retail TouchPoints

JULY 9, 2024

Since its 2021 launch , Lowe’s media network has grown significantly and now serves more than 300 brands in the home improvement category. The new partnership with Vibenomics will allow Lowe’s to offer its advertising partners targeted, specialized audio ads that are delivered programmatically to stores chainwide.

Advertising 275

Advertising Management Shopping ATS 275

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Despite everything that’s happened in recent weeks, the opening ceremony will take place as (re)scheduled July 23, 2021. How will the splintering of viewership across media channels impact the resonance of advertising campaigns?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%.

Advertising 278

Advertising Sporting Goods Boutique Returns 278

Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Multiple retailers have launched internal advertising divisions to help connect brands with customers.

Advertising 290

Advertising Grocer Marketing Location 290

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. In terms of advertising ROI, the most efficient of all TV media is on the national cable networks.

Advertising 299

Advertising Marketing Consumer Promotions 299

Retail TouchPoints

FEBRUARY 9, 2021

There’s still a lot of work that still needs to be done, of course, and Chapter 1 of the NRF 2021 Big Show highlighted the importance of this mission with its Equality Lounge sessions — daily panels that covered diversity from a variety of angles.

Advertising 214

Advertising Planning ATS Consumer 214

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

MARCH 24, 2021

These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. It is a great tool to use on our site and in advertising. Using Interactive Quizzes to Engage and Inform.

Consumer 317

Consumer Advertising Marketing Accounting 317

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021.

Advertising 275

Advertising Accounting Marketing Retail Marketing 275

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. In 2021, 20.8% in 2019 to 14.9% at the peak of the pandemic.

Payment Services 363

Payment Services Advertising Returns Checkout 363

Retail Times

FEBRUARY 5, 2025

Leading furniture retailer DFS is sitting pretty after significantly increasing its return on ad spend (ROAS) since in-housing programmatic advertising with Quantcast. The partnership with the global adtech firm dates back to 2011 and has been direct since 2021.

Advertising 52

Advertising Returns 52

Retail TouchPoints

MAY 20, 2022

Ulta’s new offering, which the retailer first announced in late 2021, is called UB Media and promises to offer brands “addressable advertising” opportunities to reach its community of 37 million Ultamate Rewards members. The company said that it plans to roll out additional advertising formats in the future.

Advertising 290

Advertising Marketing Planning Consumer 290

Retail TouchPoints

MARCH 22, 2022

The model that Amazon first pioneered 22 years ago — an online shop of products from third-party sellers (as opposed to its own inventory) and advertising offerings to help those sellers connect with consumers — is becoming commonplace across the retail industry. It very well might be [advertising].”. Source: Statista.

Advertising 299

Advertising Department Stores Wholesale Management 299

Retail TouchPoints

MARCH 11, 2024

has appointed Michael Krans as VP of Macy’s Media Network , where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Macy’s media network hit the market in 2020 and quickly generated $105 million in revenue in 2021. Macy’s, Inc.

Advertising 262

Advertising Fashion Marketing ATS 262

Retail TouchPoints

APRIL 23, 2024

Saks has joined peers like Nordstrom and Macy’s by launching a retail media network that will enable its brand partners to connect more directly with the Saks customer base through digital advertising. As Saks noted in its announcement, the retailer is one of the first in the luxury space to introduce a retail media offering.

Advertising 264

Advertising Customer Experience Management Consumer 264

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Social media advertising and how to leverage it. It’s easy to set up a business account and start taking advantage of the advertising tools available on popular social media platforms. Absolutely!

Marketing 306

Marketing Advertising Consumer Shipping 306

Retail TouchPoints

JULY 26, 2024

Tuckernuck , an omnichannel lifestyle retail brand that sells classic yet unique apparel and gifts, needed a scalable advertising channel that it could rely on to drive significant performance during the peak holiday season. This growth speaks to the resonance and impact of CTV video advertising, which was used in 2022 but not in 2021.

Advertising 264

Advertising Apparel Fashion Marketing 264

Retail TouchPoints

MARCH 14, 2023

Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets. “The

Advertising 275

Advertising Fashion Point of Sale Marketing 275

Retail TouchPoints

OCTOBER 21, 2021

Then in June 2021, Google forged integration partnerships with some of the biggest ecommerce solutions in the space — Shopify, Square, WooCommerce and GoDaddy — making it easier for the thousands of merchants using those platforms to make their products discoverable through Google. Advertising is, of course, the crux of all of this.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 310

Marketing Advertising Consumer Marketing Spend 310

Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. The delayed deliveries subject to the court action occurred between September 23, 2021 and March 31, 2022.

Advertising 264

Advertising Apparel Consumer Fashion 264

Retail TouchPoints

JANUARY 15, 2021

But when looking at these numbers, the excess data can feel overwhelming, so we’ve rounded up the most important retail metrics to leverage in 2021. Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Website traffic: More than 4.5

Payment Services 165

Payment Services Promotions Shipping Planning 165

Retail TouchPoints

DECEMBER 7, 2021

Shops as a combination marketplace and advertising solution that offers each seller a personalized storefront. Marketplaces are projected to account for $5 trillion in sales worldwide by 2025, which has made them an attractive investment for retailers across the industry. Additional marketplaces are still in the works.

Beauty and Health 298

Beauty and Health Outdoor Checkout Advertising 298