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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Data collected by the National Association of Realtors also found that millennials made up 43 per cent of home buyers in 2021, the largest generational group. Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind.

Marketing 244
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Pinterest and Shopify Deepen Relationship, Bringing Marketing Tools to 27 New Countries

Retail TouchPoints

Pinterest also is launching multi-feed support for Catalogs, a new feature that will help businesses easily upload their products in multiple product feeds within the same Pinterest Business account. Shopify merchants, as well as any retailer with a Pinterest business account, can now add up to 20 product feeds to their account.

Marketing 321
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign?

Marketing 306
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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

Marketing 298
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Q2 2021 Roundup: How Target, Macy’s and Foot Locker Harnessed Consumer Optimism

Retail TouchPoints

Retail rode strong into Q2 2021 as shoppers returned to stores even as digital sales remained elevated. in Q2 2021 while its digital comparable sales grew 10% , building on the 195% growth achieved in 2020. Target’s Store-Based Fulfillment Model Drives Convenience. Target’s physical comparable sales grew 8.9%

Consumer 328
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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Focus on key automation. Greg Zakowicz is a Senior Ecommerce Expert at Omnisend.

Marketing 334
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Six Things the Consumer of 2021 Really Wants

Retail TouchPoints

Meanwhile, for merchants that had already built their businesses online before the pandemic, a larger addressable market buoyed most, but created scalability challenges for all (including Amazon). Culled from this agile, iterative survey data, here are six things we learned consumers want from retailers heading into 2021: 1.

Consumer 312