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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

Data collected by the National Association of Realtors also found that millennials made up 43 per cent of home buyers in 2021, the largest generational group. Launched in 2014 by former digital strategist and account planner Ariel Kaye, Parachute is a minimalist brand designed with the millennial consumer in mind.

Marketing 244
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Macy’s Delays Q3 Earnings to Investigate Financial Irregularity

Retail TouchPoints

Following an independent investigation and forensic analysis, Macy’s said it identified “a single employee with responsibility for small package delivery expense accounting” who had intentionally made erroneous accounting entries to hide approximately $132 to $154 million in delivery expenses from Q4 2021 to this current quarter.

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Pinterest and Shopify Deepen Relationship, Bringing Marketing Tools to 27 New Countries

Retail TouchPoints

Pinterest also is launching multi-feed support for Catalogs, a new feature that will help businesses easily upload their products in multiple product feeds within the same Pinterest Business account. Shopify merchants, as well as any retailer with a Pinterest business account, can now add up to 20 product feeds to their account.

Marketing 321
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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is an integrated digital marketing campaign?

Marketing 306
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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

Marketing 298
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Why luxury brand Leo Lin is positioned to be Australia’s next big fashion export

Inside Retail

Australian luxury fashion brand Leo Lin has been part of the fashion landscape for seven years, launching in 2017, but only since building its e-commerce store in 2021 has it really taken off. In February, the business announced it had experienced 225 per cent year-on-year sales growth, primarily driven by its strategy in the US market.

Fashion 208
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How Carter’s is Evolving with the Needs of Gen Z Parents

Retail TouchPoints

That is why Carters, the baby and childrens retailer behind Carters, OshKosh BGosh, Little Planet and Skip Hop , recently implemented a fresh direction and approach that spans marketing, product development and even store design. Reimagined marketing creative and campaigns that authentically demonstrate the new realities of modern parenthood.