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Omnichannel Fulfillment, BNPL and Social Commerce Contributed to Holiday 2021’s Digital Success

Retail TouchPoints

Most experts expected holiday 2021 to be a digital success, and the season didn’t disappoint: global sales hit $1.14 As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Shipping cutoffs with USPS, UPS, FedEx and others all happened around Dec. trillion , up from $1.1

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Q4 Roundup: Amazon and Target’s Success Spotlights Fulfillment Prowess, Stores or no Stores

Retail TouchPoints

Amazon in particular invested more than $60 billion in shipping alone in 2020, helping it maintain blazing fast delivery times, but O’Shea believes its lack of a significant physical store footprint will cause it to lag behind the competition to some degree. “The Omnichannel and Store-Based Fulfillment Are Bigger Than Ever.

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In the Wake of ‘Returnageddon’ Retailers Seek New Solutions to an Age-Old Problem

Retail TouchPoints

It was the kind of “-geddon” that could be seen coming from a mile away — a perfect storm combining an ecommerce boom; retailers, fulfillment centers and shipping providers that were already stretched thin by a global pandemic; and the historically hectic holiday season looming. That number was even higher in January 2021. “

Returns 328
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Flash Sales May be Exciting, but They’re Also Risky. Here’s How to do one Safely.

Retail TouchPoints

billion on Cyber Monday 2020 , while Singles Day in November 2021 in China drove $139 billion in sales for two of that country’s major online shopping platforms. That includes frictionless payments and checkout and fast shipping options. Account takeover fraud trends pose additional risks. Consider that in the U.S.,

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Salesforce’s Top 5 Predictions for Holiday 2022

Retail TouchPoints

In fact, Salesforce has already predicted that the modest growth of the 2021 holiday shopping season could foreshadow this year , with Q1 data showing a 3% YoY decrease in global digital sales. and shoppers placed 12% fewer orders worldwide compared to the same period in 2021. 5: Retailers will Test NFT Drops.

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Communication Will be Key for Merchants This Holiday Season

Retail TouchPoints

The 2020 ecommerce holiday shopping and shipping season is expected to eclipse years past. Brick-and-mortar sales — which will account for 81.2% Regardless, these communications will be crucial to whether holiday customers return throughout 2021. of total U.S. holiday retail — are expected to decline 4.7% Consumers Want Options.

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Three Strategies to Employ in 2023 to Boost Retail Profitability in Spite of Inflation and Economic Uncertainty

Retail TouchPoints

Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability. Minimizing perks like free shipping and employing more efficient acquisition models will also fuel topline growth.