Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

Shopping 227

Shopping Social Commerce Promotions Department Stores 227

Retail TouchPoints

MARCH 23, 2022

As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.) in revenue in 2020 and is expected to reach approximately $3.37 trillion by 2028. In the U.S.,

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Retail TouchPoints

APRIL 25, 2022

Starting holiday promotions earlier helps retailers attract these shoppers’ business. Offering a longer return window to shoppers will benefit retailers internally and promote a customer-friendly environment. This is particularly true during the holidays, when promotions and limited-time offers proliferate.

Returns 289

Returns Shopping Promotions Social Commerce 289

Retail TouchPoints

AUGUST 19, 2021

Although the back-to-school season is typically a prime time for special deals and promotions, retailers need to consider how these slashed prices align with overall product demand and availability. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. Our Covid consumer research reveals that some of the fastest-growing channels for consumers are live-streaming (33 per cent) and social commerce (36 per cent).

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

FEBRUARY 23, 2021

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 this year — a 35% increase over 2020 — according to Insider Intelligence. billion in the U.S. What’s their ‘swipe-up potential’?”.

Social Commerce 302

Social Commerce Accounting Marketing Planning 302

Retail TouchPoints

DECEMBER 8, 2020

These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020. The retailer was able to achieve this feat by utilizing the channel to its fullest, through special activations and promotions that could only work online.

Social Commerce 298

Social Commerce Shopping Promotions Returns 298

Retail TouchPoints

NOVEMBER 23, 2021

In the last few years, YouTube has seen huge growth in live video, with more than half a million channels livestreaming for the first time in 2020. This holiday season, YouTube is promoting the commercial potential of its platform with its first-ever live shopping pop-up event.

Shopping 277

Shopping Accounting Promotions Consumer 277

Retail TouchPoints

JULY 9, 2020

However, new estimates from the Boston Consulting Group published in May revealed that global luxury sales could fall by between $85 and $120 billion in 2020 — a 29% drop that slows a decade of growth across luxury categories, according to Sarah Willersdorf, Global Head of Luxury at Boston Consulting Group. “In Source: Instagram, Dior).

Clienteling 311

Clienteling Consumer Accounting Boutique 311

Retail TouchPoints

JANUARY 4, 2021

In 2020, the company evolved from e.l.f. Below, Budhraja shares: What 2020 has taught the e.l.f. In November 2020, e.l.f. With our social engagement outpacing benchmark performance, we are seeing that now, more than ever, the world is craving a brand that is blending skincare and wellness. Cosmetics to e.l.f.

Beauty and Health 264

Beauty and Health Consumer Health & Wellness Marketing 264

Inside Retail

APRIL 27, 2021

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business. million counterfeit products, and 45,000 websites, including social media accounts, being disabled.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Inside Retail

APRIL 27, 2021

In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business. million counterfeit products, and 45,000 websites, including social media accounts, being disabled.

Social Commerce 130

Social Commerce Accounting Promotions Marketing 130

Retail TouchPoints

NOVEMBER 16, 2022

21, is designed to encourage people to support SMBs throughout the holiday season, and those shopping the guide will have access to special holiday promotions and discounts. The Meta Boost Leaders Network Holiday Gift Guide , which will launch Nov.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 200

Beauty and Health Accounting Social Commerce Advertising 200

Inside Retail

MAY 29, 2022

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Impressive milestones regional e-commerce platforms have hit during shopping festivals in Southeast Asia illustrate the phenomenon.

Social Commerce 130

Social Commerce Consumer Shopping Grocer 130

Retail TouchPoints

JANUARY 15, 2021

Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS): A happy customer becomes a loyal customer, and a loyal customer equals more sales. Your customer satisfaction score (CSAT) and net promoter score (NPS) are good indicators of how happy your customer is after purchase. Evaluating 2020 Metrics and Planning for 2021.

Payment Services 165

Payment Services Promotions Shipping Planning 165

Retail Gazette

AUGUST 5, 2024

Asos initially launched 85 products from its Asos Design collection on the platform and had selected influencers to promote the products through shoppable short videos. We know [social commerce] is something that will take hold eventually in the UK and in Europe. We know Superdrug will be well placed to play in social commerce.

Shopping 127

Shopping Social Commerce Fashion Marketing 127

Inside Retail

MARCH 29, 2022

We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. In the last 12 months alone, that customer base’s social commerce spending has risen 50 per cent, from $10/month to $15/month. Interestingly, the 65+ demographic is particularly active on YouTube.

Social Commerce 130

Social Commerce Shopping Consumer Fulfillment 130

Inside Retail

JANUARY 5, 2023

According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data. Chen joined TikTok’s parent company Bytedance in December 2020, and was the president of its news aggregator app Jinri Toutiao.

Payment Services 130

Payment Services Checkout Social Commerce Promotions 130

Inside Retail

JANUARY 5, 2023

According to the South China Morning Post , social media giant TikTok has appointed Harvard-educated Kevin Chen Xi to join the platform as its head of e-commerce product and data. Chen joined TikTok’s parent company Bytedance in December 2020, and was the president of its news aggregator app Jinri Toutiao.

Payment Services 130

Payment Services Checkout Social Commerce Promotions 130

Retail TouchPoints

NOVEMBER 3, 2021

However, TikTok shouldn’t just be used alone — content across many different channels will further boost performance and promote “surround sound marketing.”. To harness the real power of TikTok, brands need to understand how it is changing the dynamics between their businesses and customers. Let’s jump in.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Small Biz Trends

JULY 8, 2021

According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% trillion to GDP in 2020, reports the US Bureau of Economic Analysis. trillion during 2020 ( NRF ). US retail sales depressed during the first two quarters of 2020 due to COVID-19, but things started to improve with the 3rd quarter.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

APRIL 13, 2021

In 2020, 56% of retailers added phone and text chat to replicate elements of the in-store experience online. Mystery Ranch launched its AR experience in March 2020, and over the course of the year the retailer saw a 115% increase in desktop conversion rate and a 70% increase in mobile conversation rate. Listen to the session on demand.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Inside Retail

JANUARY 11, 2024

Demand for products made popular through social channels has been credited to celebrity endorsements, and macro and micro-influencers. Repositioning and ingenuity success Former Crocs CMO Terence Reilly started at Stanley in 2020, shortly after the brand introduced its newly sculpted 1.1-litre

Accessories 130

Accessories Marketing Advertising Fashion 130

Retail TouchPoints

NOVEMBER 10, 2023

While they are essentially the same thing, many industry experts believe the term “commerce media” offers a more accurate definition of what these new advertising platforms are able to do. For example, Macy’s RMN hit the market in 2020 and was able to generate $105 million in revenue by the next year, 2021.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

365 Retail

NOVEMBER 1, 2021

With flexibility and convenience now key determining factors for a growing number of shoppers, online shopping is expected to continue revolutionising the e-commerce world in 2021 and beyond. . The proliferation of social commerce. The resurrection of the high street .

Retail Trends 69

Retail Trends Social Commerce Merchant Services Checkout 69

Inside Retail

FEBRUARY 22, 2024

One example has been Alibaba’s collaboration with Chemist Warehouse which has propelled its rapid success in Southeast Asia since October 2020, primarily through the Lazada e-commerce platform.

Merchant Services 130

Merchant Services Social Commerce Marketing Target Market 130

Inside Retail

FEBRUARY 27, 2023

From 2020-22, retailers took the opportunity to accelerate their digital transformations. For many, this meant bringing forward investments in e-commerce to sustain a level of sales activity. Sales Mobile commerce has become the norm and social commerce has grown, especially as Gen Z become young adults with their own spending power.

Payment Services 130

Payment Services Social Commerce Promotions Department Stores 130

Retail TouchPoints

SEPTEMBER 8, 2020

Through the remainder of 2020, Olivela will continue to lean into its philanthropic mission, with different themes for each month that will be activated with content and engagement across channels. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Through the remainder of 2020, Olivela will continue to lean into its philanthropic mission, with different themes for each month that will be activated with content and engagement across channels. Olivela IRL successfully meets consumers’ content cravings.

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Inside Retail

DECEMBER 15, 2021

Partly due to the rise of e-commerce – and mobile commerce and social commerce – we’ve seen stores increasingly putting less focus on transactions and more on experiences. Even more traditional stores are using experiences as a centrepiece of how they promote their products. Experiential stores.

Dead-Stock 130

Dead-Stock Consumer Social Commerce Location 130

Retail Gazette

JULY 8, 2024

market share held in 2020. “We go into a lot of price comparisons on a weekly basis to make sure that we’re in line and where we need to be,” he says, adding that it works with suppliers to make sure its promotions represent “the best value” in the market. in the year to 30 December. versus the 8.9%

Beauty and Health 59

Beauty and Health Social Commerce Shopping Department Stores 59

Independent Retailer

JANUARY 5, 2023

Now, shoppers are looking for omnichannel commerce, social commerce, and interactive retail experiences.”. In order to capitalize on ecommerce growth, Sanjay Mehta, Head of Industry and Commerce at Lucidworks , shares some success tips for the new year: 1. In the past, consumers would just view, feel, and purchase.

Payment Services 98

Payment Services Consumer Wholesale Finance 98

Mass Relators

JULY 15, 2024

Parents surveyed expect to spend $586 per student in grades K-12, down just $11 year-over-year (up $57 compared to 2020). S ocial commerce patterns emerge Technology continues to help families further economize by providing opportunities for product reviews and promotions. billion and $7.4 billion, respectively.

Planning 52

Planning Merchant Services Social Commerce Accounting 52

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.

Social Commerce 52

Social Commerce Merchant Services Shopping Dead-Stock 52

Retail Geek

JANUARY 20, 2023

Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. 60 billion in total sales and live streaming was likely less than 1% of that 60 billion so I. [40:48] billion you check this close and I do so I’m gonna have you self-regulate this one.

Social Commerce 52

Social Commerce Fulfillment Drop-Shipping ATS 52