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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

The all-important holiday season always demands retailers’ full engagement and energy, but the 2020 holiday season presents unique challenges. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Retailers and their shoppers are whiplashed accordingly.

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Retail TouchPoints Announces Winners of 2020 Retail Innovator Awards

Retail TouchPoints

As part of the virtual Retail Innovation Conference, Retail TouchPoints presented the winners of the 2020 Retail Innovator Awards (RIA) last night on a livestream celebration across its social platforms.

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Supply Chain and Inflation Headlines Won’t Make Promotions Disappear

Retail TouchPoints

The best way to demonstrate that performance edge for CPG brands is with a successful strategic approach to promotions. Worldwide supply chain disruptions, rising production costs and labor struggles have all made pricing and promotions decisions more complicated. Promotions Align with Changing Shopping Habits.

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Is Black Friday Still Relevant in 2020?

Retail TouchPoints

I believe that 2020 will be the year that Black Friday merges with Cyber Monday and permanently shifts to becoming an online event. Some are even extending their Black Friday promotions by a month or more and kicking them off throughout October and November. . This isn’t limited to the hardest hit product categories either.

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Schnucks Joins Digital Network for Delivering Personalized Promotions

Retail TouchPoints

Schnuck Markets has joined the Ibotta Performance Network (IPN), a digital network that delivers coordinated promotions across retailer platforms, third-party publisher sites and Ibotta’s DTC properties. Digital offers from the IPN, including personalized offers and rewards, will become available to Schnucks customers later this year.

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7 Ways Service Providers can Motivate Customers with Digital Incentives

Retail TouchPoints

Supplement Existing Price Promotions Service providers can add a digital incentive to an existing discount promotion to get even more traction with customers. A salon, for example, might open a promotional window to offer extra points on its points-to-rewards punch card that customers can then exchange for a gift card.

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JCPenney Launches New Inclusive Beauty Brand to Promote BIPOC Businesses

Retail TouchPoints

Through this partnership, JCPenney Beauty’s in-store and online product assortment will feature more than 30 diverse beauty brands, helping the legacy retailer establish itself as a leader as many retailers scramble to implement and promote their own diversity initiatives.