Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Targeting Makes Google Paid Ads Cost-Effective, but Privacy Concerns Loom. and ROAS rising 29% year-over-year.

Advertising 262

Advertising Returns Social Commerce Marketing 262

Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases.

Social Commerce 130

Social Commerce Payment Services Beauty and Health Checkout 130

Retail TouchPoints

MARCH 30, 2022

From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. The primary solution?

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Inside Retail

APRIL 16, 2024

According to eMarketer, social commerce sales hit US$67 billion in 2023 and are expected to reach up to US$144.5 To put that into perspective, social commerce sales were barely US$27 billion in 2020. A major player in the social commerce field that has been picking up traction as of late is TikTok.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

AUGUST 3, 2021

The fashion resale market is one of the fastest growing consumer-driven sectors today. The resale market is set to hit $36 billion by 2024, growing at 39% CAGR (versus overall retail at approximately 2% pre-pandemic). Source: ThredUP, 2020 Resale Report. Social Commerce. Livestream Commerce. Fashion Resale.

Fashion 290

Fashion Social Commerce Fast Fashion Consumer 290

Retail TouchPoints

APRIL 21, 2021

Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data. Each indicates specific local data such as currency, language or product availability. Many retailers are setting up shops on Pinterest, driven by last year’s explosion in ecommerce sales.

Marketing 321

Marketing Accounting Advertising Consumer 321

Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

Retail Marketing 306

Retail Marketing Marketing Boutique Fashion 306

Inside Retail

JANUARY 2, 2025

Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. The coastal-inspired brand launched with a sell-out knitwear collection, and caters to an often overlooked taller female demographic.

Boutique 278

Boutique Fashion Location Returns 278

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. NBC’s hybrid 2020/2021 logo. Organizers ultimately decided to stick with 2020 — Tokyo’s governor said an odd number was “out of the question.” -Bryan Wassel, News Editor. shoppers still need a bit of a nudge. Adam Blair, Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

DECEMBER 7, 2021

million loss in Q3 2020. Acquisition for DTC can be expensive depending on the product category, so more than ever brands should use owned channels like email and SMS, especially with Apple’s iOS 15 release in the fall,” said Courtney Hedges, AVP of Digital Marketing for LiveArea , a global customer experience and commerce agency.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

MAY 3, 2022

Leaders from TikTok , Snapchat and Pinterest spoke at the 2022 Sofa Summit , hosted by Smartly.io , to discuss how marketers can better utilize the unique options that set each platform apart. The average shopper was on a digital device for more than 10 hours per day in 2020, and 60% of adults agreed that the content often wasn’t positive.

Marketing 287

Marketing Consumer Advertising Social Commerce 287

Inside Retail

JULY 26, 2021

Duty-free retail meets live commerce. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 Second-life commerce. million domestic travellers.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

NOVEMBER 10, 2020

While this figure is down $50 from 2019, given 2020’s overall uncertainty, such a slight decline would represent a significant victory. Retailers have reason for cautious optimism this holiday season: shoppers are expected to spend an average of $997.79 Transparency shouldn’t end when a shopper makes a purchase: 73%.

Shipping 246

Shipping Fulfillment Shopping Consumer 246

Retail TouchPoints

JULY 22, 2022

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. Prediction #1: Content will Become Central to Commerce. At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. Verdict: Spot on.

Social Commerce 306

Social Commerce Inventory Management Fulfillment Shipping 306

Retail TouchPoints

JUNE 3, 2021

Two years ago, online retail’s market share was sitting at 13.6% , according to eMarketer. Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 this year — a 35% increase over 2020 — according to Insider Intelligence. It’s about telling a story but connecting it to commerce.”

Social Commerce 302

Social Commerce Accounting Marketing Planning 302

Inside Retail

JANUARY 7, 2025

When Becca Millstein and Caroline Goldfarb launched tinned fish brand Fishwife back in December 2020, few could have predicted how the consumer packaged goods brand would blow up. BM: Fishwife fills a major gap in the US market. IR : Since launching in 2020, what has Fishwife’s growth trajectory been like?

Jewelry 130

Jewelry Specialty Retailers Consumer Planning 130

Retail TouchPoints

AUGUST 6, 2020

Influencers have become a mainstay in the beauty marketing world. But because skincare brand TULA exists at the intersection of beauty and wellness, CEO Savannah Sachs felt that the budding brand had to take a different approach to influencer marketing.

Marketing 207

Marketing Beauty and Health Consumer Social Commerce 207

Retail TouchPoints

FEBRUARY 23, 2021

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

DECEMBER 22, 2021

After a sharp contraction in 2020, luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods will finish out the year 29% higher than last year, at $324.3 Online sales of luxury goods are expected to jump 27% YoY in 2021, and that’s following a 50% YoY increase in 2020, according to Bain. “

Social Commerce 277

Social Commerce Consumer Shopping Marketing 277

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.)

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Retail TouchPoints

AUGUST 1, 2022

It’s one of the most active communities on TikTok, all centered around the hashtag #BookTok — but don’t confuse it with social commerce. And in the process, it’s taken all the marketing out of a book’s success. Let’s back up a sec and take a look at how #BookTok has revolutionized book sales.

Social Commerce 278

Social Commerce Accounting Marketing Consumer 278

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. It can be easy for marketers to become overly focused on new channels that are creating additional revenue.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing out this latest addition to their marketing playbooks. RTP: What components of a social commerce strategy do you believe are key to successful livestream shopping?

Shopping 227

Shopping Social Commerce Promotions Department Stores 227

Retail TouchPoints

FEBRUARY 25, 2022

Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Livestream shopping has taken off in China, with the market growing at a compound annual growth rate (CAGR) of more than 280% between 2017 and 2020 to reach an estimated $171 billion in 2020. Looking Ahead.

Shopping 306

Shopping Consumer Marketing Planning 306

Retail TouchPoints

JULY 9, 2020

Leading into the pandemic, the luxury category had a positive outlook, according to Bain , with the overall market growing by 4% annually, and reaching an estimated $1.5 China’s influence on the luxury market is significant, accounting for 35 % of luxury purchases worldwide, according to Willersdorf. trillion in current exchange rates.

Clienteling 311

Clienteling Consumer Accounting Boutique 311

Retail TouchPoints

MAY 20, 2024

Saks Social Club has helped bolster the luxury ecommerce retailer’s marketing initiatives, with members starring in its campaigns, creating custom content for Saks digital channels and supporting virtual and in-person events.

Marketing 264

Marketing Fashion Consumer Social Commerce 264

Inside Retail

OCTOBER 5, 2021

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. In the US, Statista reported that return deliveries cost US$550 billion in 2020, with this cost expected to swell globally into a $1 trillion issue.

Fashion 246

Fashion Social Commerce Telecommunications Returns 246

Retail TouchPoints

MAY 13, 2021

billion ) buoyed by the consolidation of the Sun Art supermarket business, in which Alibaba took a controlling stake in October 2020. Taoxianda drove Sun Art’s digitalization of its hypermarkets, with online representing 24% of Sun Art’s sales in fiscal year 2021, up from 17% in fiscal year 2020. billion yuan ( $109.5 billion ). .

Home Furnishings 241

Home Furnishings Merchant Services Supermarket Social Commerce 241

Retail TouchPoints

MARCH 5, 2021

As COVID-19 quickly spread in early 2020, the retail industry was among the first to be affected. But as retail brands race to deploy truly personalized marketing, the biggest challenge they face is personalizing conversations not just in one channel, but across all the channels customers use.

Customer Experience 299

Customer Experience Social Commerce Consumer Marketing 299

Retail TouchPoints

APRIL 4, 2022

As an actress you’re expected to be in your 20s forever, but [women in general] are not marketed to after 40 ,” Shields added. There’s marketing to people in their 20s and then [it skips to] Depends, but there’s a whole section in-between. We have a commitment to taking more of their feedback and using it to make us grow.”.

Social Commerce 277

Social Commerce Consumer Marketing ATS 277

Retail TouchPoints

MARCH 11, 2021

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

Social Commerce 179

Social Commerce Outdoor Shopping Marketing 179

Retail TouchPoints

JULY 19, 2022

Pinterest ’s role in the world of social media is blurry — consumers use the platform very differently than they do Instagram or TikTok, for example. But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear.

Shopping 246

Shopping Social Commerce Merchant Services Fashion 246

Retail TouchPoints

JULY 23, 2021

According to Digital Commerce 360 , “consumers spent $861.12 retailers in 2020, up 44.0% In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. Add marketplaces to diversify your online marketing effort s. The numbers don’t lie.

Fashion 264

Fashion Advertising Shopping Consumer 264

Inside Retail

OCTOBER 9, 2024

Social frenzy Bubble has amassed over 2.7 million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. Meet Bubble Shai Eisenman founded Bubble Skincare in 2020.

Marketing 130

Marketing Target Market Location Consumer 130

Retail TouchPoints

JANUARY 4, 2021

In 2020, the company evolved from e.l.f. Below, Budhraja shares: What 2020 has taught the e.l.f. Beauty team; How the company’s success with TikTok has inspired more marketing experiments; and How the emphasis on “clean beauty” is driving product and brand innovation. In November 2020, e.l.f. Cosmetics to e.l.f.

Beauty and Health 264

Beauty and Health Consumer Health & Wellness Marketing 264

Retail TouchPoints

AUGUST 19, 2021

“After an unexpected school year in 2020 and a different shopping year, consumers are excited to return to in-person shopping for the back-to-school season, especially the ones who are vaccinated,” Maloney explained. The goal is that they stay relevant that this consumer ultimately chooses them as their as their retail choice.”

ATS 299

ATS Markdowns Consumer Social Commerce 299