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What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

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Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. The more the ASONTV marketer spends, the higher the eventual retail sales should be.

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3 Mistakes for Brick-and-Mortar Retailers to Avoid

Retail TouchPoints

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. In the last week of February, national in-store traffic was up 3.5% compared to the previous year.

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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

“The goal is to grow these businesses through a new channel individually, but then ultimately to take advantage of cross-portfolio synergies,” said Jon Troutman, VP of DTC Marketing at Constellation Brands in an interview with Retail TouchPoints. Taking a Long View to Optimize Marketing Spend.

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Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail TouchPoints

Marketplace SaaS solution Mirakl alone was responsible for the launch of 55 new online marketplaces over the course of 2020, for the likes of Carrefour in France, H&M Home in Sweden and Kroger in the U.S. It’s that financial reality that’s making companies realize this isn’t just a visionary thing, it’s a must-have.”.

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Opinion: Why foresight is the future of marketing strategy

Inside Retail

The campaign won the Grand Effie in 2020, showing how cultural insight can launch resonant ideas attuned to the zeitgeist. We are also forecasting the market spending power of this group and quantifying it as a revenue opportunity in the future. So, Speight’s changed the way it illustrated belonging and companionship among men.

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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

The implementation of new systems to handle remote working and increased order volumes in 2020 has also made things easier this time around for online craft beer specialist Beer Cartel. “We A lot of people pulled back media spend,” Makejev told Inside Retail. So all in all, it is a smooth transition for Booktopia.” .