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trillion in 2020, while U.S. Additionally, total order count was up almost 10.45% from holiday 2020 levels, according to data from Klaviyo. As a result, Cyber Week 2021 accounted for 23% of total ecommerce spend, down slightly from 24% in 2020. Shipping cutoffs with USPS, UPS, FedEx and others all happened around Dec.
Savvy brands are starting to use short-video formats and livestreaming to social-sell their products. With more and more consumers turning to social media for their shopping needs, it is likely that socialcommerce will play a crucial role in the ecommerce market for years to come.
Poshmark has launched a suite of social selling features designed to help brands and retailers connect with its community of largely millennial and Gen Z shoppers, by helping these companies create their own “Brand Closet” on the social marketplace. ”
In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other SocialCommerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. on a Friday night you’re. In China via u.s.
Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. 60 billion in total sales and live streaming was likely less than 1% of that 60 billion so I. [40:48] billion you check this close and I do so I’m gonna have you self-regulate this one.
We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. And you know a bunch of these guys are kind of stumbling like the the amount of eyeballs you have to sell like drop off really fast after you get pissed Amazon and Walmart, um and so you know it the fragmentation problem becomes a real problem for.
We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some socialcommerce initiatives (and pressing forward with others). 31:44] Socialcommerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.
Jason : Made to Order apparel business > 9 figures Yes Retailer offers viable health alt insurance option to consumers No Grocery E-Com > 10% someone deploys(not pilots) MFC Yes Amazon Shopify Competitor (shipping solution) No Retail Media > $20B Yes. Bonus – More store closures in 2021 than 2020.
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