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Nothing about 2020 was normal — in fact, for many retailers, the phrase ‘hindsight is 2020’ is one they should reconsider using. . While many customers will have purchases shipped directly to their homes this year, brick-and-mortar stores have rolled out their own solutions that may impact the way we approach the 2021 holidays.
The retail industry has had to change rapidly in response to transforming customer needs. Shoppers want their orders the next day, with free shipping whenever possible. Though some companies have struggled to keep up, others are adapting and revolutionizing the way modern retail operates. Same- or Next-Day Delivery.
By Tricia McKinnon 2020 is the year when the eCommerce narrative shifted in a major way. Before everyone was focused solely on Amazon but as retailers were forced to shift sales online during the COVID-19 pandemic a number of retailers came to the forefront with their eCommerce savvy and Walmart is one of those retailers.
But in 2020 Marks & Spencer opened up its website to outside apparel brands. In a small pilot that took place in October of 2020, where Marks & Spencer sold womenswear brand Nobody’s Child on its website, Marks & Spencer found that close to 10% of customers who bought the brand were new to Marks & Spencer womenswear.
Then Amazon comes onto the scene and shows the retail industry there are other ways to make money including by having a lucrative cloud business or through advertising sales. In addition to getting more of your wallet, a service business like this has better margins than Amazon’s retail business and is less capital intensive.
For its seafood, GIANT has transitioned to shipping products from suppliers in reusable plastic crates. We now have over sixty items shipping in the reusable crates,” says Flower. Kellogg has reduced the thickness in some bag-in-box retail packages by 17% to reduce plastic packaging by 214,000 lbs. In the U.S.,
This was reflected in Tim Hortons’ same store sales growth which was slowing, dropping from 2.5% Or in the process of trying to turn the ship around many companies make a number of missteps as they desperately try to improve operations. McDonald’s was on to something when it launched its “Famous Orders” promotion in 2020.
Welcome to consumer technology in the age of COVID, where tech gadgets of all kinds became an essential part of the way we lived, worked, learned, entertained and pretty much performed every other activity during 2020.
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