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2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. Be prepared for markdowns and returns. Your store must participate on Black Friday.
Begin at the front door You want your sales floor to scream Christmas when shoppers enter and the perfect place to set the tone is on your Speed Bumps; the displays that stop shoppers and give them a taste of what they can expect to find merchandise-wise as they shop your store. Markdowns allow you to maximize your invested dollars.
Crossmerchandise everywhere. Don’t wait too long to take a markdown. Merchandise that isn’t selling doesn’t do you any good collecting dust on a shelf. who literally saved their stores in 2020 by connecting with customers via Facebook Live. 2020 was hard and 2021 hasn’t been a picnic for retailers either.
These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Load your Speed Bump displays with gift ideas and pre-wrapped gifts, and cross-merchandise whenever you can. Be prepared for markdowns and returns. Don’t be afraid to be creative!
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