Retail TouchPoints

NOVEMBER 5, 2021

Petco is staying at the forefront of social commerce via multiple live shopping events, produced in partnership with Facebook , that combine fashion, charity and adorable animals. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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Social Commerce Shopping Fashion Consumer 279

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media.

Payment Services 249

Payment Services Social Commerce Consumer Advertising 249

Retail TouchPoints

DECEMBER 20, 2021

The global social commerce market is expected to reach $2.9 As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities. While many companies have gone the route of traditional vendor partnerships, some brands are bringing social commerce tools in-house via acquisition.

Social Commerce 264

Social Commerce Customer Retention Marketing Consumer 264

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. billion in 2020, at a compound annual growth rate of 13% , according to data from Bloomberg.

Social Commerce 278

Social Commerce Advertising Consumer Customer Experience 278

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. million loss in Q3 2020. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Wiser

APRIL 3, 2023

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. With social shopping, those opportunities are minimized. billion dollars.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Inside Retail

FEBRUARY 2, 2025

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Invest in shoppable content and seamless checkout features within social media platforms.

Social Commerce 130

Social Commerce Payment Services Beauty and Health Checkout 130

Retail TouchPoints

MARCH 30, 2022

From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. The primary solution?

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Targeting Makes Google Paid Ads Cost-Effective, but Privacy Concerns Loom.

Advertising 262

Advertising Returns Social Commerce Marketing 262

Retail TouchPoints

AUGUST 3, 2021

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 290

Fashion Social Commerce Fast Fashion Consumer 290

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. However, TikTok Shop isn’t the only major player in the social commerce landscape.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

OCTOBER 21, 2024

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

Consumer 264

Consumer Fashion Department Stores Marketing 264

Retail TouchPoints

NOVEMBER 10, 2020

While this figure is down $50 from 2019, given 2020’s overall uncertainty, such a slight decline would represent a significant victory. Adding to the overall shipping volume will be those consumers who would normally have purchased a gift in-store and brought it to the recipient themselves.

Shipping 246

Shipping Fulfillment Shopping Consumer 246

Inside Retail

JANUARY 2, 2025

Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. The coastal-inspired brand launched with a sell-out knitwear collection, and caters to an often overlooked taller female demographic.

Boutique 278

Boutique Fashion Location Returns 278

Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

Consumer 200

Consumer Social Commerce Shopping Returns 200

Inside Retail

JULY 26, 2021

Duty-free retail meets live commerce. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 Second-life commerce. million domestic travellers.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. NBC’s hybrid 2020/2021 logo. Organizers ultimately decided to stick with 2020 — Tokyo’s governor said an odd number was “out of the question.” shoppers still need a bit of a nudge. So how can retailers take advantage of this opportunity?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Inside Retail

JANUARY 7, 2025

When Becca Millstein and Caroline Goldfarb launched tinned fish brand Fishwife back in December 2020, few could have predicted how the consumer packaged goods brand would blow up. I wanted to create something that combined high-quality, sustainably sourced seafood with fun, vibrant branding that would appeal to consumers here.

Jewelry 130

Jewelry Specialty Retailers Consumer Planning 130

Retail TouchPoints

JULY 22, 2022

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued into 2021. Prediction #1: Content will Become Central to Commerce. Other social platforms have successfully been running similar programs for a while, but they took things more slowly. Verdict: Spot on.

Social Commerce 306

Social Commerce Inventory Management Fulfillment Shipping 306

Retail TouchPoints

DECEMBER 22, 2021

After a sharp contraction in 2020, luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods will finish out the year 29% higher than last year, at $324.3 Online sales of luxury goods are expected to jump 27% YoY in 2021, and that’s following a 50% YoY increase in 2020, according to Bain. “

Social Commerce 277

Social Commerce Consumer Shopping Marketing 277

Retail TouchPoints

NOVEMBER 3, 2021

Dozens of furniture retailers are on TikTok, but the latest trend is that influencers are talking about brands, and consumers are tagging them, without brands even being on the platform or having an account. Influencer Marketing. His focus is on holistic approaches to projects with comprehensive phasing.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. That is why SharperImage.com re-platformed its ecommerce site on commercetools leading up to the 2020 holiday season.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Inside Retail

JUNE 7, 2021

In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. However, according to Accenture’s 9th wave of Covid consumer research, two in three consumers continue to use brand apps for ordering.

Social Commerce 245

Social Commerce Consumer Promotions Customer Experience 245

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers. consumers via this channel? .

Shopping 227

Shopping Social Commerce Promotions Department Stores 227

Retail TouchPoints

FEBRUARY 23, 2021

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot of first-time online shoppers were activated. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

AUGUST 19, 2021

Back-to-school surveys across the retail sector point to a strong season, spurred by pent-up consumer demand. Jeff Orschell, EY’s Americas Consumer Retail Leaders, noted that global data as well as the firm’s consumer research point to demand remaining elevated, despite the uncertainties.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

Clienteling 311

Clienteling Consumer Accounting Boutique 311

Retail TouchPoints

DECEMBER 21, 2020

The reseller, which first announced the plans in late September 2020, has not issued a target price range or the number of shares to be made available. As of February 2020, shoppers were expressing increased interest in second-hand clothing: at the time, used items took up 14% of consumers’ closet space, according to a Poshmark study.

Planning 279

Planning Fashion Consumer Social Commerce 279

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. In 2020, 56% of retailers added phone and text chat to replicate elements of the in-store experience online. Listen to the session on demand.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Retail TouchPoints

MAY 13, 2021

billion ) buoyed by the consolidation of the Sun Art supermarket business, in which Alibaba took a controlling stake in October 2020. Overall, online physical goods GMV grew 21% YoY in fiscal year 2021, driven primarily by the FMCG [ fast moving consumer goods ] and home furnishings categories. billion yuan ( $109.5 billion ). .

Home Furnishings 241

Home Furnishings Merchant Services Supermarket Social Commerce 241

Retail TouchPoints

APRIL 4, 2022

Having a solid retail platform also helps with growth, she added, commenting on the brand’s 2020 chainwide launch in Target stores. The approaching sunset of cookies and increased consumer concerns about privacy are pushing retailers to find new ways to personalize everything from product recommendations to communications preferences.

Social Commerce 277

Social Commerce Consumer Marketing ATS 277

Retail TouchPoints

MARCH 23, 2022

As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.) in revenue in 2020 and is expected to reach approximately $3.37 trillion by 2028. In the U.S.,

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 this year — a 35% increase over 2020 — according to Insider Intelligence. Tip 4: Use Authentic Storytelling to Drive Consumers Down-Funnel.

Social Commerce 302

Social Commerce Accounting Marketing Planning 302

Retail TouchPoints

JANUARY 4, 2021

Beauty invested heavily in bolstering its digital capabilities even further as more consumers shopped direct via the company’s online properties. While the investment amounts have been significant, they were what allowed the business to monitor, understand and respond to new consumer needs during its most crucial time as a business.

Beauty and Health 264

Beauty and Health Consumer Health & Wellness Marketing 264

Retail TouchPoints

APRIL 25, 2022

The good news for retailers is that when designed and executed well, return policies can deliver benefits that include bolstering customer satisfaction, reducing waste, easing internal business demands and affording insights into consumer data. Consumers will be more likely to spend money with retailers that make their lives much easier.

Returns 289

Returns Shopping Promotions Social Commerce 289

Retail TouchPoints

FEBRUARY 25, 2022

Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Livestream shopping has taken off in China, with the market growing at a compound annual growth rate (CAGR) of more than 280% between 2017 and 2020 to reach an estimated $171 billion in 2020. Retailers Going Live.

Shopping 306

Shopping Consumer Marketing Planning 306

Retail TouchPoints

MARCH 5, 2021

As COVID-19 quickly spread in early 2020, the retail industry was among the first to be affected. But unlike hard-hit sectors such as airlines and live events, retail saw a more uneven impact — especially when it came to dramatically changed consumer behavior. With each technological advancement comes a shift in consumer behavior.

Customer Experience 299

Customer Experience Social Commerce Consumer Marketing 299