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in the first quarter of 2020. They have plenty of room to offer great discounts, and will be more confident about their shipping guarantees as well. After the summer sale, it will be time for retailers to regroup and determine what their best move should be in October, when the spotlight is on for early holiday shopping.
The COVID-induced ecommerce boom of 2020 saw online sales climb across almost all categories last year, including some unexpected ones. Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example.
Major retailers survived 2020 by transforming how they got their products into customers’ hands. Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. Lower shipping costs.
You can also beef up fulfillment options so that customers can pick-up in local stores or ship directly from other stores, mirroring the convenience of online ordering. Consumers can find the same products across the globe, and now, consumers can comparisonshop online and find the lowest priced goods in seconds.
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