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in the first quarter of 2020. Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparisonshopping habits, price sensitivity and search behavior. People also have more time to comparisonshop and have more practice.
It’s never too early to start preparing for the holiday shopping season, especially this year as brands and retailers are gearing up for ‘Shipageddon’ part two. The upswing in ecommerce sales from COVID-19 led to Shipageddon 2020 as brands and retailers couldn’t keep up with significantly increased demand.
The COVID-induced ecommerce boom of 2020 saw online sales climb across almost all categories last year, including some unexpected ones. were down 6% YoY in 2020, according to TrueCar , online used car sellers like Vroom and Carvana achieved record years. The numbers speak for themselves: Online sales of alcohol in the U.S.
The global financial shocks that started in 2020 have accelerated in 2022, with causes ranging from Russia’s invasion of Ukraine to recurring COVID-19 outbreaks and ongoing supply chain challenges. Shoppers want to feel seen and have their financial challenges recognized, and that’s only possible with careful analysis of customer data.
Demand forecasting drives most of the business’ performance metrics by reducing inventory costs, increasing turnover, and improving the customerexperience. On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. But those factors are just the tip of the iceberg.
This year, the ease of making returns has moved ahead as a leading reason shoppers choose to shop in stores, outpacing comparisonshopping. In fact, eight in 10 of them agree the investment in self-checkouts is paying off as this technology allows associates to work on higher value tasks and improves the customerexperience.
This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customerexperience. Still, real-world retail operations persist.
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