Wiser

APRIL 3, 2023

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. This is social commerce. billion dollars.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

Advertising 262

Advertising Returns Social Commerce Marketing 262

Retail TouchPoints

JULY 23, 2021

Before they’ve even started, the 2020 2021 Olympic Games have already made history. How will the splintering of viewership across media channels impact the resonance of advertising campaigns? NBC’s hybrid 2020/2021 logo. How will Splintered Viewership Impact Advertising Efforts? Nicole Silberstein, Ecommerce Editor.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Inside Retail

JULY 26, 2021

Duty-free retail meets live commerce. As of 2020, the Chinese government has significantly increased the annual limit for duty-free purchases by domestic travellers to Hainan island,allowing visitors up to RMB 100,000. billionin 2020, a year that saw 15.5 They went on to contest leadership of general advertising companies.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Now that this trend is finally reaching the U.S.,

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Retail TouchPoints

DECEMBER 7, 2021

million loss in Q3 2020. RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. That is why SharperImage.com re-platformed its ecommerce site on commercetools leading up to the 2020 holiday season.

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

MARCH 4, 2021

The new shopping feature was first seen by tech trend-spotter Yasser Masood and quickly picked up by social media consultant Matt Navarra , who shared screenshots. The feature appears to be a new form of Twitter Card — customizable media units that advertisers can use to drive traffic to their website or mobile app.

Shopping 321

Shopping Advertising Social Commerce ATS 321

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

Shopping 227

Shopping Social Commerce Promotions Department Stores 227

Retail TouchPoints

APRIL 21, 2021

The Channel grants retailers that advertise on Pinterest through Shopify access to Dynamic Retargeting, which enables them to re-engage with Pinners who have already expressed interest in their products on Pinterest. Catalog feed uploads increased globally by more than 14X from March 2020 to March 2021, according to internal Pinterest data.

Marketing 321

Marketing Accounting Advertising Consumer 321

Retail TouchPoints

JULY 23, 2021

According to Digital Commerce 360 , “consumers spent $861.12 retailers in 2020, up 44.0% It means understanding how and where to advertise. In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. Online is Now a ‘Need to Have’.

Fashion 264

Fashion Advertising Shopping Consumer 264

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 this year — a 35% increase over 2020 — according to Insider Intelligence. billion in the U.S.

Social Commerce 302

Social Commerce Accounting Marketing Planning 302

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Inside Retail

NOVEMBER 29, 2021

Social commerce. Consumers outside China can expect shopping in digital ways to become more fun, social and accessible. Celebrities advertising products for sale is a tried and tested marketing tool for big brands. billion worth of products through 13 live streams in 2020. Celebrity live-stream selling.

Shopping 246

Shopping Payment Services Advertising Social Commerce 246

Retail TouchPoints

MAY 6, 2021

2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce.

Beauty and Health 200

Beauty and Health Accounting Social Commerce Advertising 200

Retail TouchPoints

JANUARY 10, 2023

A lot of sellers will start out selling on a single ecommerce marketplace, but then find as time passes that this marketplace gets more saturated — and more expensive to advertise on — making it harder to sell. Savvy brands are starting to use short-video formats and livestreaming to social-sell their products.

Payment Services 287

Payment Services Drop-Shipping Fulfillment Shipping 287

Retail TouchPoints

SEPTEMBER 20, 2024

As the report outlines, the business models of many of these companies actually incentivize the mass collection of user data for monetization, in particular through targeted advertising, which accounts for most of their revenue. The FTC’s report is likely to light fires under those efforts.

Consumer 264

Consumer Accounting Advertising Social Commerce 264

Small Biz Trends

JULY 8, 2021

According to a report from the National Retail Federation, the US retail sales in 2020 grew 6.7% trillion to GDP in 2020, reports the US Bureau of Economic Analysis. trillion during 2020 ( NRF ). US retail sales depressed during the first two quarters of 2020 due to COVID-19, but things started to improve with the 3rd quarter.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

MAY 3, 2022

The average shopper was on a digital device for more than 10 hours per day in 2020, and 60% of adults agreed that the content often wasn’t positive. They feel like when they see an advertisement from a brand it doesn’t even feel like an ad. People love the content they see on the platform. It’s coming from a creator.

Marketing 287

Marketing Consumer Advertising Social Commerce 287

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Rangeme

SEPTEMBER 28, 2021

Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. 1 Daily time spent on social networking by internet users worldwide from 2012 to 2020. Digital advertising is surging, as consumers’ media consumption and product consumption habits migrate to online. January 2021.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Retail TouchPoints

JANUARY 15, 2021

Cost per order: Your cost per order is an important metric because it tells you how much one order costs once advertising, packaging, shipping, etc. Evaluating 2020 Metrics and Planning for 2021. Identify which metrics exceeded expectations in 2020: Pay close attention to which metrics went above your goals, even in the slightest.

Payment Services 165

Payment Services Promotions Shipping Planning 165

Inside Retail

JANUARY 11, 2024

Demand for products made popular through social channels has been credited to celebrity endorsements, and macro and micro-influencers. Repositioning and ingenuity success Former Crocs CMO Terence Reilly started at Stanley in 2020, shortly after the brand introduced its newly sculpted 1.1-litre

Accessories 130

Accessories Marketing Advertising Fashion 130

Inside Retail

AUGUST 14, 2022

Meanwhile, social media is great for style, as you can see how things fit and fall, and how they are styled, but unless the woman is the same height and size as you, fit is still hit or miss, and items often aren’t shoppable, so it’s not convenient. Inspiration needs to be accessible to more women.

Fashion 130

Fashion Social Commerce Advertising Shopping 130

Retail TouchPoints

JULY 2, 2021

Following the murder of George Floyd in May 2020, brands and retailers were eager to show solidarity and support. As you create these 3D assets, they become valuable in many different ways — your advertising, search results through web and mobile — so you can start to build a broader case for investing in this innovation.”.

Merchant Services 200

Merchant Services Customer Experience Marketing Consumer 200

Retail TouchPoints

SEPTEMBER 8, 2020

Through the remainder of 2020, Olivela will continue to lean into its philanthropic mission, with different themes for each month that will be activated with content and engagement across channels. Olivela IRL successfully meets consumers’ content cravings. “It

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

Retail TouchPoints

SEPTEMBER 8, 2020

Through the remainder of 2020, Olivela will continue to lean into its philanthropic mission, with different themes for each month that will be activated with content and engagement across channels. Olivela IRL successfully meets consumers’ content cravings. “It

Consumer 130

Consumer Beauty and Health Fashion Fulfillment 130

A1 Retail

APRIL 23, 2021

UK merchants have access to Pinterest shopping features including tag deployment, catalogue ingestion, and advertising buying interface. Discoverability has become a growing priority for Shopify merchants and social commerce provides an opportunity for independent businesses to grow their audience.

Social Commerce 53

Social Commerce Advertising Target Market Consumer 53

Independent Retailer

JANUARY 5, 2023

Now, shoppers are looking for omnichannel commerce, social commerce, and interactive retail experiences.”. In order to capitalize on ecommerce growth, Sanjay Mehta, Head of Industry and Commerce at Lucidworks , shares some success tips for the new year: 1. In the past, consumers would just view, feel, and purchase.

Payment Services 98

Payment Services Consumer Wholesale Finance 98

Retail Geek

APRIL 7, 2023

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. In this episode we recap everything you may have missed if you couldn’t make it to Las Vegas. But apparently like taking the email address of all the people you sell something too and uploading it to a server via an API is too hard.

Merchant Services 52

Merchant Services Payment Services Social Commerce Advertising 52

Retail Geek

JANUARY 20, 2023

Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. 60 billion in total sales and live streaming was likely less than 1% of that 60 billion so I. [40:48] billion you check this close and I do so I’m gonna have you self-regulate this one.

Social Commerce 52

Social Commerce Fulfillment Drop-Shipping ATS 52

Retail Geek

JUNE 25, 2021

In 2020 due to the pandemic, Prime Day was held in October 13-14, 2020. billion | Digital Commerce 360 Amazon Prime Day 2021 Insights & Real-Time Tracker | Numerator. The more uncertainty there is in the market it feels like the more advertisers in general want to move.

Apparel 66

Apparel Advertising Marketing Fulfillment 66

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. percent so. [31:38] Quarter for Best Buy.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.

Social Commerce 52

Social Commerce Merchant Services Shopping Dead-Stock 52

Retail TouchPoints

MARCH 23, 2023

An attempted ban by the previous administration in September 2020 was successfully challenged by a group of TikTok creators, according to reporting in the New York Times , and any new ban would likely face court challenges on First Amendment grounds.

Advertising 173

Advertising Promotions Location Social Commerce 173