Remove 2020 Remove Advertising Remove Marketing Spend
article thumbnail

Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. This is the vast majority of what ASONTV marketers buy.

article thumbnail

What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Retail TouchPoints

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re Macy’s RMN hit the market in 2020 and quickly generated $105 million in revenue in 2021. We’re seeing something like 50 retail networks launched in the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail Media: Everything You Need to Know

Retail TouchPoints

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

article thumbnail

3 Mistakes for Brick-and-Mortar Retailers to Avoid

Retail TouchPoints

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. In the last week of February, national in-store traffic was up 3.5% compared to the previous year.

article thumbnail

Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail TouchPoints

Marketplace SaaS solution Mirakl alone was responsible for the launch of 55 new online marketplaces over the course of 2020, for the likes of Carrefour in France, H&M Home in Sweden and Kroger in the U.S. It’s that financial reality that’s making companies realize this isn’t just a visionary thing, it’s a must-have.”.

article thumbnail

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Listen to the session on demand.

Consumer 189
article thumbnail

Opinion: Why foresight is the future of marketing strategy

Inside Retail

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. The campaign won the Grand Effie in 2020, showing how cultural insight can launch resonant ideas attuned to the zeitgeist. Shape the future you want.

Marketing 245